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Ecommerce Localization: Your Key to Grow Your Business Globally

Online business will be the future of the retail industry. Don’t believe me? Well, here is a stat that may change your opinion. According to Nasdaq’s findings, 95% of purchases will be online or via e-commerce by 2040.

Also, the world is turning into a global village. Thanks to the rapid advancement of digital technology we have today. So, if you dream of taking your business beyond your country’s boundaries, here is the deal for you.

Go online if you haven’t yet. And the second thing – go for ecommerce localization and not translation, for your online store. Confused?

Well, there is a difference between ecommerce localization and simple translation. Stay tuned to find that out.

Ecommerce Localization v/s Ecommerce Translation

People most often use the word localization and translation interchangeably when it comes to ecommerce. Well, they are similar but not the same.

Think of it this way:

Every localized site is a translated site but every translated site may not be necessarily a localized site.

Let’s dig deeper to know more.

Ecommerce localization is the adaptation of your online store to a foreign language and culture. It doesn’t mean translating just the content on your site. Ideally, your localized online store should have content tailored to your target region’s culture.

On the other hand, translation is simply translating the content into your target language without considering your target market’s cultural aspects and local norms.

Why Ecommerce Localization Matters – Importance and Benefits

Put yourself in your target audience’s shoes. Would you like to view your favorite site in French if you are an Australian? You won’t. So, the same thing holds for your target country’s audience. They will prefer to view your site in their native language – and not yours. Hence the concept of ecommerce localization!

Benefits of Ecommerce Localization

Helps Penetrate into Local Markets Better

Ecommerce localization gives you an edge over the other non-native brands eying a target country. You can give a tough competition to local e-retailers by localizing your store well. You can also localize your branding across various channels and appeal to local customers better. This way, you can take your customers’ localized experience up a notch.

Helps Build Trust and Increase Visibility

As per CSA’s survey, 60% of over 3000 global customers surveyed in 10 non-English speaking countries including Brazil, China, France, Germany, Indonesia, Japan, etc. rarely buy anything from English-only e-stores. It means that you can miss out on a big opportunity to tap into non-English speaking countries without ecommerce localization.
That is why, by localizing your e-store for different languages – especially other than English; you can widen your growth opportunities. When customers notice your efforts to localize their shopping experience, it will compel them to return the favor by showing loyalty to your brand. It will build trust in your target customers and attract higher repeat sales over time.

Decrease in Customer Support Issues

At times, customer support issues are nothing but the result of miscommunication. The customer may misinterpret or miss any information in the product description or visuals. As a result, they may end up buying a product only to face issues later. You can reduce these instances dramatically with ecommerce localization.
When all the elements of your e-store are culturally and linguistically accurate, your customers are less likely to miss or misinterpret something. Besides, if you hire a customer support agent who knows their native language, it can be a cherry on top.
If you localize reviews on your site, they can work magic for your store. This is because local customers like to see positive reviews in their native language and of their use case. Localized reviews accelerate the process of decision-making by letting them verify the validity of a product’s usability.

Best Practices to Follow for Ecommerce Localization

Adhere to the Local Rules and Norms

Be a Roman when in Rome. There is a difference in cultures of different countries. Learn the local communication ethics and rules prior to ecommerce localization. You should know the way to address your customers on your website based on your target market.

For instance, informal tone is quite acceptable in the West. On the other hand, the East may prefer a more formal tone of interaction on your website. Further, Western countries are generally more liberal and open to various topics including sensitive ones (homosexuality, atheism, etc.) as well. On the contrary, certain countries of the world – especially in the Middle-East may not find your posts with such references pleasing.

So, respect the conservative sensibilities.

Don’t Ignore Social Media

Some professionals make a mistake of underestimating the power of localized experience on social media. Localizing your site isn’t enough. If you don’t localize your social media accounts to resonate with your target audience, ecommerce localization is incomplete.

Leverage Localized User-Generated Content

For around 9 in 10 customers, an online review is important for them. 72% say that positive reviews increase their trust in a brand. This implies that you should display your customers’ reviews in your target audience’s language to make it work.
It means, if a customer is Spanish, they must be able to view and submit reviews in Spanish.

Tap into the Local Festival Shopping Sale around the World

The more you tap into local festivals, the higher are the chances of customers relating to your brand. While some festivals like Christmas, Eid, Black Friday, Holi, etc. are global phenomena; every country has its own unique festivals.

For example, Carnival in Italy and Brazil and La Tomatina in Spain are highly popular. So, ensure to make the most of these special festival seasons in your target countries. Localize your marketing efforts, marketing content, and even offerings to interest your customers. If required, hire a local marketing expert to help you build the best marketing strategy for festivals.

Localize Your Mobile App

Mobile shopping is no longer a far-fetched talk. In fact, mobile commerce sales are forecast to touch $3.56 tn in 2021. So, don’t restrict your ecommerce localization only to your website. Expand it to your mobile app as well. Before publishing, check for any errors in intended translation and see to it that the final translation is completely error-free.

Process Payments in Local Currencies

Enable your customers to pay for anything they buy in their own currency. Integrate the feature of currency conversion in your shopping cart and checkout page to localize shopping experience.

Say YES to Ecommerce Localization – Get Ahead of the Curve

Now that you know how valuable ecommerce localization is for your business, it is high time you set it right. By following localization best practices for your ecommerce website, your sales can skyrocket.

If you are looking for an easy way to localize your online store, our Magento 2 Language Translator can be the right fit for you. It has got WYSIWYG editor, database search and translate, instant translations, mass translate, and all the other features you seek in a language translation plugin.

You can get a live demo, and reach out to us to integrate the extension with your store!

Original Blog: https://www.appjetty.com/blog/ecommerce-localization-key-grow-your-business-globally/

Why You Should Choose a Dynamics Mapping Tool?

Are your sales reps continuously complaining about the chaotic way of managing tasks? Do they often confuse and end up reaching the wrong door with the wrong product? Or is reaching on time trouble for them? 

That indicates that you need a solution that can streamline your sales team’s operations and help them work effectively. A tool like Dynamics 365 Field Mapping could prove helpful.  

It would help them automate their tasks. For instance, a sales manager can track all the activities and know – how a rep performs on the field. 

Wondering what more it has to offer?

Let us see how Dynamics CRM Mapping Field helps boost sales. 

  1. Appointment Management

In 9 to 5 official hours, your sales reps have to meet multiple clients at different locations and times and manage all the desk tasks. It could be difficult for them to handle meetings and tasks effectively and on time. 

That is when the Dynamics CRM Mapping tool will help you with appointment management. Using it, your team can get an overview of their tasks with marked priorities. Further, they can reach their clients on time. Besides, the module would reduce the unwanted paperwork to manage clients’ details and other appointments. 

  1. Record Mapping

With a mapping tool, you can map your records on the map and view them using different filters. You can filter the data based on region, drawing territory, proximity, etc. It will give a visual understanding of the territories, regions, product demand, and more. Overall, it would help make better decisions.   

  1. Location-based Targeting

With location-based targeting, your sales reps can target customers according to the location. They can research a specific location and give data to the marketing team, who can then plan marketing strategies. It would also help the team understand their potential clients. 

  1. Heat Map Visualization

No one likes scrolling through the Excel sheet to get the correct information. It can be a pain for the sales team, who needs to know the lead count and customer information to take the next step. 

But with Dynamics CRM Mapping Field, you can now view the data in different ways like pie charts, column charts, heat maps, etc. With heat maps, you can get a bird’s eye view of the records and activities. 

It will not only enhance work efficiency but also provide needful data at the right time. 

  1. Route Optimization

The important rule of business is never to let customers wait. When it comes to sales reps, it becomes more critical to reach a place on time. Well, it’s possible with a Dynamics Mapping tool. It has a route optimization feature using which your in-house team and sales reps can reach a place on time. They can find optimized routes and reach clients faster. This way, they won’t miss out on the meetings or take the wrong route. 

You can access defined routes from Google Maps, Waze Maps, or Apple Maps.

  1. Live On-Field Tracking

It’s difficult for an on-field sales team to report every activity to managers. It’s frustrating and time-consuming to update everything.

With live-field tracking, you can track your on-field team, know their location, upcoming meeting details, and even share the optimized route. 

  1. Secure Sharing

Data security is vital for businesses. With a security template, you can share all the confidential information across your team without any fear of data leaks. 

This means that you won’t have to use different apps for security purposes. 

  1. Territory Management

With the Dynamics Mapping tool, you can visualize and create territories. You can also assign territories to your sales team directly from the CRM. 

And thus, having a Dynamics 365 Field Mapping Tool is essential for your business. 

Industries that can Benefit from Magento 2 Mobile App

Till a few years back, online businesses relied heavily on eCommerce websites. However, the advent of technology, the growing competition, and the use of mobile devices have made mobile apps – a must-have for businesses. 

While there are numerous eCommerce platforms, Magento is one of the most popular options. And a Magento 2 mobile app can scale up your business. If you have a Magento store, you can get the best out of it. With Magento 2 app builder, you can even customize your app, or to be precise, build and launch your app in hours. Besides, it will let your customers access your business while on the go. 

If you’re wondering whether a mobile app is suitable for your business or not, then read this article. It covers different industries that can benefit from it. 

  1. Grocery

One industry that has seen a tremendous growth rate in the past year is grocery. People are ordering grocery items online due to the fear of infecting themselves. This change that has emerged out of necessity will soon become a habit. 

If you have a grocery store, it’s time to build a grocery mobile app. However, make sure that your grocery app has all the standard features such as registration, profile management, product catalog, order tracking, address management, online payment, push notifications, etc. 

  1. Fashion

Fashion is in itself an evergreen trend! Even amid pandemic, people haven’t stopped buying custom t-shirts and printed masks. In fact, they are the latest trend—a mask in contrast with a T-shirt/apparel.

So, as a fashion store owner, you can amp up your business with a Magento 2 mobile app that provides live data sync, multilingual support, social media authentication, and voice and barcode search. You can also include a wishlist, single-page checkout, order management, multiple payment gateways, and other native app features. 

These features would help drive customer engagement. 

  1. Home Decor

People’s love for modern art pieces and ecstatic decor items is never-lasting. However, the pandemic has given it a new direction. Home decor has become a new hobby. People are not second-guessing while buying an indoor plant or a piece of furniture. 

So, an online home decor business must have a mobile app with features including a DIY layout editor, firebase analytics, product social sharing, autofill address, one-page checkout, product filter, and payment options, etc. 

It will create an immersive shopping experience and also drive sales. 

  1. Jewelry

The jewelry business is not going out of fashion anytime soon. The market may go up and down, but it has strong roots. 

So, if you’re in the jewelry business, make sure that you have a mobile app. It will help you catch customers’ attention and increase retention. 

But while building, ensure that the app has all the necessary features – featured product banner, wishlist management, product filter, coupons and offers, live data sync, firebase analytics, and more. 

  1. Healthcare

People are more mindful of their health now. They know the importance of good health, and we can witness its effect on the app stores. There are more healthcare apps in the market, and the number is increasing because people are demanding online services – video consultation, online booking, digital prescription, telemedication, and so on. 

Considering this demand, it’s necessary that healthcare industries opt for a mobile app. With it and the features such as detailed doctor profiles, medical records, effective matching, medical monitoring, communication history, and 24*7 support, they can provide patients with the best services. 

Wrapping Up

Automotive, logistics, real-estate are a few of the other industries that can benefit from a Magento 2 mobile app

It’s a great asset to businesses having a Magento store. It can simplify shopping and enhance customer experience. Besides, a Magento 2 mobile app builder can make it easy for you to move your store to a mobile app. With drag and drop, you can build your own app and launch it within an hour or two.

7 ECommerce Delivery Ideas to Boost Sales

Jack, an online clothing store owner, received 2X more orders than what he received regularly. All thanks to a single change that he brought in his store.

That one change was a solution for all his pain points – long delivery periods, late deliveries, cart abandonment, poor customer experience, reduced sales, lack of eCommerce delivery options, etc. 

It provided him with benefits like – increased brand loyalty, lower cart abandonment, enhanced upselling, and better delivery experience. 

He calls that one change – Magento 2 Delivery Date extension. A simple delivery extension benefited him with convenience – the most important factor for driving sales. However, he says that having the extension doesn’t guarantee results. You need to put in some efforts – implement some strategies. Those efforts are the ideas that we’ll learn in this article. 

  1. Provide Multiple Delivery Options

While integrating Magento 2 estimated delivery date extension, make sure you offer customers multiple delivery options such as same-day delivery, next-day, two-day, or others. It will give them control over their orders and delivery speed. 

  1. Offer Free Shipping

If you can afford to give out free shipping, then go for it without a second thought. Offer free shipping when a purchase exceeds a certain amount. For standard deliveries – customers who can’t wait to receive their orders, the free-shipping tactic could help increase engagement. 

You can even compensate for delivery charges by adjusting it in selling price. 

  1. Give Delivery Incentives

Use the Magento 2 Delivery Date extension creatively. Utilize price incentives to attract customers and boost sales—for example, a time-sensitive incentive or a price-sensitive incentive. Examples include – order by tomorrow evening and get a freebie, free shipping on orders above $200, etc.

These kinds of incentives can drive conversions. 

  1. Display Delivery Dates

If you want to enhance the customer experience, display delivery dates, time, and price on the checkout page. Use Magneto 2 estimated delivery date extension to allow them to choose their delivery date and time. 

The extension provides the feature that makes it convenient for customers to decide when to receive their order delivery. It helps them pick the suitable option based on price and delivery availability. 

  1. Share Tracking Information

Enable your customers to track their packages. It will win their trust. There are various solutions that you can choose from to offer package tracking info. Real-time tracking would help build brand loyalty and credibility. 

  1. Adopt BOPIS

BOPIS stands for Buy Online Pick In-Store service. It provides a mix of online and in-store shopping experiences. Around 90% of the customers find BOPIS convenient. If you have x number of physical stores, you can provide an in-store pickup option with eCommerce delivery. 

If you want, you can integrate a store locator too. It will enable customers to pick the products from their nearby store. 

  1. Offer Zip Code Validation

The worst thing is updating customers about the delivery unavailability after they have gone through all the order purchasing steps. 

So, the good idea is to let them check the availability before the checkout. It would be better if they could check it even before adding the product to the cart. 

The zip code validation will prevent unwanted cancellations and increase transparency. 

Also, you can integrate a zipcode validator tool to make the process easy and fast. The extension will allow you to blacklist or whitelist the zipcodes. You can even customize the zipcode check labels and buttons. 

Let Customers Control their Orders

Allow customers to take control of their deliveries. Let them choose their delivery date and time slot. It will give them more flexibility in the orders. As a result, the chances of their returning back to your store are high. 

You can also give them a cut-off time to place orders, especially for same-day delivery. Besides, you can specify working and non-working days, holidays, and other leaves. 

Hence, integrate a Magento 2 Delivery Date extension to make all this possible. 

Fashion App: The Future of Online Fashion Industry

The fashion industry is undergoing a big-time digital transformation that no one can afford to ignore. Well, here’s a stat to corroborate my statement.

Fashion eCommerce is forecast to reach a market size of $100.3 bn by the end of 2025.

So, it’s evident that the online fashion retail industry is never going to look back. Thus, most of the fashion retailers have already turned online or are planning to go online soon.

While a website is indispensable for the online fashion business, does it suffice today? The answer is NO. A cross-platform fashion app for Android and iOS is a must to accompany it.

If you ask why you need a fashion app for Android and iOS, the answer lies in its benefits. So, if you are a fashion retailer or thinking of becoming one, here’s a post for you. By the end of this post, you’ll learn how a fashion app can augment your online fashion retail business. You’ll also get clarity on how to build a fashion app and more.

Advantages of a Fashion App

  • Increased Brand Awareness and Visibility

If you have a fashion app, you get an edge over other online fashion retailers. This is because a mobile app helps you boost your brand awareness and visibility. Marketers are always on the hunt for new platforms to advertise their brands, products, and services.

With a feature-rich fashion app for Android and iOS users, they can get help making the target audience notice your brand easily. Every time a user unlocks their phone, they can view your brand’s logo. Over time, your logo becomes your identity, and people start recognizing your brand with your logo. Hence, both visibility and awareness go high.

Looking to boost your brand awareness and visibility with a powerful cross-platform fashion app for Android and iOS? Our MageMob App Builder can come in handy to serve the purpose.

  • On-the-Go Access

In comparison to a website that may need timely maintenance or repair, a fashion app for Android or iOS is likely to need it less frequently. This is why a fashion app rarely goes slow or down, and customers can access its features on the go.

When customers get to use your fashion app for Android and iOS anytime they like, they are more likely to shop from you. As time passes, the number of your fashion app users increases and helps bring more traffic and sales.

  • Helps Build Customer Loyalty

If you build a fashion app for Android and iOS users, it helps you build customer loyalty. Once your customer downloads your app, they would more likely use an app instead of your website to make purchases due to convenience.

If you tailor your app to personalize their shopping experience by including the latest features, it will boost your customer loyalty in the long run.

Want to build customer loyalty fast with a futuristic fashion app for Android and iOS? We can help you out.

  • Enhanced Shopping Experience

A well-optimized fashion app increases the convenience of online shopping with the “tap and swipe” functionality. This way, a cross-platform fashion app for Android and iOS platforms helps enhance customers’ shopping experience more than a site.

  • Improved Customer Retention

A website may not be as effective as retaining customers as a fashion app is at times. A customer goes on your site, makes a purchase, and forgets! The same is not the case with a mobile app.

There are push notifications that you can leverage to engage and re-engage customers via your app. When your app users view a relevant push notification (say an offer, sale, etc.), the chances are high that they open your app. Push notifications are a means to keep reminding your customers about your existence.

Besides, there are back-in-store alerts that you can avail of to bring back your customers. If customers don’t find a product they like available in your store, they abandon the store. However, with back-in-store alerts via apps, you can notify your customers when the product is available again. Back-in-store alerts not only help you decrease your cart abandonment rates but also improve the retention rate of permanent customers.

  • Location-Based Targeting

A fashion app also enables you to harness the power of location-based targeting. You can collect customers’ data, their demographic details, purchase patterns, and preferences. All this data can tailor your products to suit your target customers in different regions or countries. You can also tap into local festivals of a region or country by offering region-specific discounts on your app. This also helps you increase your outreach to different regions’ customers better and efficiently.

All in all, location-based targeting, if done rightly, can bring good results in less time.

  • App-Specific Offers and Discounts

Unlike a website, you can engage your customers in more ways with your fashion app. A good way is app-specific offers and discounts. Humans tend to appreciate anything that they get at a lower price or with some benefits.

You can choose to provide some app-specific offers and discounts to your app users. This encourages them to download your app, and more importantly, keep it after the initial purchase.

For example, you can give a discount on the first purchase to a new customer to your app and is making their first purchase. Similarly, you can start a loyalty program to give some reward points for every purchase made via the app.

These strategies help you stand out among any other fashion brand that doesn’t have a fashion app for Android and iOS.

  • Enhanced Social Media Visibility and Cross-Channel Marketing

By integrating functionalities like in-app messages, comments, photo-sharing, and social media login, you can enhance your social media visibility. A fashion app with social media integration can help you tap into social media’s potential and drive more traffic to your app and site from there. It can also help spread good word-of-mouth via your app reviews and social sharing of products.

How to Build a Fashion App

When it comes to building a fashion app for Android and iOS, there are two ways to do that.

The traditional way generally involves the following steps – hiring a developer, conveying your requirements, getting iterative updates, reviewing the final app, and publishing it after everything is fine. While the process sounds too easy to follow, it may not be that easy, especially for start-ups or amateurs with budget and expertise limitations.

Nevertheless, there is another way out – faster and more cost-effective.

Use a fully scalable, customizable, pre-built, ready-to-integrate, and cross-platform framework to develop your fashion app for Android and iOS. And our Magento App Builder can be the ideal choice for that.

Launch Your Fashion App in Just 48 Hours with MageMob App Builder

Our MageMob App Builder for Magento comes with support for all the native app features you seek. Be it user profile management, seamless navigation, one-tap checkout, you get it all under one roof.

To add to your joy, it is fully scalable and you can edit and update functionalities in real-time without any hassle. The cherry on top is the high ROI you get due to a minimum investment. We ensure that people recognize your app as yours, not someone else’s. For that, we provide a white-label app development service where we develop and hand it over. Once launched, it’s all yours – by name and fame. We won’t claim any stake and credit – nope!

Coming to mobile-specific features, our Fashion mobile App development provides them all. Appealing product showcase, wishlist, social reviews, referral programs, and more.

So, what are you waiting for? Now that you know how to make your own clothes app, now is the time to make it happen with us by your side.

You can check out our Fashion App Builder, and you can get in touch with us to integrate it.

Original Blog: https://www.appjetty.com/blog/fashion-app-for-android-future-online-fashion-industry/

E-Commerce Delivery Trends to Zero in on, in 2021

The last year wasn’t just like any other year. It was full of panic, hustle, and uncertainty. The pandemic afflicted people across the globe. Now that vaccination drives have started in several countries, and people have got more cautious than ever, things are slowly back on track. Amid several industries that witnessed plummeting profitability, one industry has succeeded beyond expectations.

That’s the e-commerce industry!

This industry has seen a dramatic rise in terms of revenue and demand since Covid-19.

One of the important aspects that you can’t afford to ignore in e-commerce is the delivery part. If you have a strong delivery strategy in place for your e-store, you are sure to stay ahead of the curve. To handle the surge in online shopping, e-retailers have tweaked their delivery handling in different ways. These tweaks aim to make the delivery process easier and faster.

If you are also an e-store owner looking to strengthen your delivery strategy, here are the top delivery trends to keep an eye on.

1. Same Day + Next Day Delivery

Although not completely new, same-day + next-day delivery has become an even more pressing trend now. More people have turned to online shopping and expect delivery on the same day or within 2 days of order placement.

With e-commerce giants like Amazon, eBay, Walmart, etc., taking the lead, different small e-store owners are looking for the possibility of urban warehousing. The closer the fulfillment center is to the customer, the lower the delivery time will be. By building small warehouses within city limits, business owners can easily deliver products to people in the cities and on the outskirts. It also can help them save on investment in shipment charges as the distance between your fulfillment center and customers decreases.

2. Real-Time Package Tracking

Though the live tracking of products has always been important for e-stores, its demand has surged even more after Covid-19. Customers look forward to getting real-time updates about the products that they’ve ordered. The more accurate the real-time package-tracking is, the better the customer’s shopping experience will be. In the years to come ahead, providing last-mile tracking will no longer be an option but necessary.

3. Zero-Contact Delivery

With the fear of contacting COVID-19, people have started looking at the formalities to complete while receiving a package differently. Most of them try to avoid any contact with the delivery-person or any paper or device they hand out to sign on.

Instead, they prefer a fully contactless delivery. Big e-retail giants have already adopted this trend, and small e-retailers are following suit. Zero-contact delivery is going to be a popular trend for several years to come.

4. 3rd Party Logistics

Third-party logistics (3PLs) is becoming increasingly popular after Covid-19. Uber drivers, Amazon delivery services, etc., are now in high demand as they are easy to afford to manage inventories and carry packages. Outsourcing deliveries to a third-party logistics company can help a business reduce delivery expenses and focus more on core operations.

The demand for third-party shipping services is going to skyrocket further in the upcoming years. UPS, DHL, Australia Post, FedEx, etc., are some popular names in the list of third-party logistics companies.

5. More Control over Deliveries to Customers

Giving the reins in the hands of your customers is becoming increasingly necessary. Earlier, customers were not so particular about the delivery dates. However, over the past two or three years – and especially since the pandemic’s onset, customers’ preferences have changed. They want more control over their delivery in their hands.

That is why the freedom to pick a suitable delivery date and delivery time is in high demand. To enhance their shopping experience, customers also want to put in delivery comments if they have particular preferences.

So, if you also want to keep your customers engaged, you should offer the freedom to select a delivery date and time.

If you are looking to allow customers to choose delivery dates and timings, our Magento 2 Delivery Date extension can be the right fit for you. It is a ready-to-integrate and cutting-edge delivery date scheduler extension.

It lets you provide the freedom to choose a suitable delivery date and Magento 2 delivery time to customers. Customers can also write delivery comments and view a complete break-up of delivery charges that ensure transparency. You can display non-working days and holidays and even time-slots to customers to avoid any delivery complaints.

We have upgraded Magento 2 Delivery Date extension with more next-gen features in our ongoing efforts to enhance our clients’ experience.

Here are the latest features for you.

Delivery Date Selection based on Shipping Methods

As an admin, you can enable or disable delivery date selection for your customers based on the shipping methods they pick. You can also disable delivery date selection on the products with zero shipping fee.

Set Global or Product-Wise Order Processing Time

With Magento 2 Delivery Date extension, you can configure a store-level order processing time applicable on all the products from your store backend. You can configure the order processing time for individual products depending on your delivery arrangements if you want. Accordingly, you can display the available delivery dates to select for your customers.

Additional Delivery Charges

With Magento 2 Delivery Date you can easily configure the additional delivery charges for certain situations. For example, you can set charges higher than average for same-day delivery or delivery on certain days like Christmas, New Year, etc.

Over to You

The Covid-19 pandemic has forced e-store owners to innovate their delivery strategy. If you haven’t revamped it yet, now is the time! Upgrade your e-store with the latest delivery trends and win the customers’ trust and loyalty.

Want us to help you with that? Integrate our Magento 2 Delivery Date Scheduler extension and make your store future-ready.

To integrate it or know more about it, you can get in touch with us at sales@appjetty.com.

Original Blog:  https://www.appjetty.com/blog/delivery-trends-zero-2021-and-ahead/

How to Convert a Magento Online Store to Mobile App

So, you have started your Magento 2 store. That's great! You could reach a wide audience and create global awareness of your product. However, having an eCommerce website is not enough. In a mobile-oriented world, your goal should be to take your business to your customers' pocket. Yes, I mean by a mobile app. A Magento 2 mobile app will help you provide your customers with a personalized experience. 

 

According to the reports, by 2021, the mobile apps market will grow to $98.3 billion. Want to be a part of this market share? If yes, you must go for a mobile app Magento 2 specific. If no, well, you're at a loss then.

 

However, developing an app won't be easy. You can use the app builder, but still, you would require some professional help. So, here are some tips that will help you convert your e-store to a mobile app. 

 

  • Mull Over the Ways

There are two ways to build your Magento 2 mobile app. One is to hire a development team and develop your app from scratch. While doing so, you'll have to explain your objectives, purposes, requirements, check the designs, be in constant touch with the team, test the app, etc.

 

The second option is to opt for an app builder. There are many readily available extensions, such as Magento 2 app builder that helps customers launch their eCommerce app in no time. These builders are designed to automatically extract your store data and convert it into an app.

 

The best thing is you can even customize it. If you feel like the features are unsatisfactory, you can customize the extension according to your requirements. 

 

Therefore, depending on your requirements, choose whether you would go for custom development or use the readily available mobile app Magento 2 extension.  

 

  • Build User Interface

After choosing the development method, you need to design your mobile app. Just replicating your website in an app is not enough. You need to think about responsiveness, screen size, how the interface looks, etc. 

 

Moreover, there might be a lot of elements on your website, but on a small screen, you need to be organized and keep the space decluttered. So think about it and remove unnecessary options from the screen.

 

Also, make sure that the navigation pages on your mobile app are less than the website. Customers don't like scrolling too much. For them, a mobile app means a direct solution to the problem. 

 

Therefore, your app navigation should be simple, and smooth. Add all the categories and sub-categories on the top.

 

  • Work on the Checkout Process

Do not make your checkout process lengthy. Customers get sick of lengthy questions, registration, and detailed descriptions before the final purchase. If they find that in order to purchase a product, they have to navigate 3-4 pages, they are likely to abandon the product. 

 

So, keep your checkout process simple. Use an alternative approach to extract information. Ask users to log in from their Google or social media accounts. This way, they can check out in one go, and you can collect the information.

 

Also, offer your users with features to save their details for future purposes. By doing so, you can make the purchase quickly in a few steps. 

 

If you don't want to increase your cart abandonment rate, ensure that you have a streamlined checkout process.

 

Last but not Least

Check the structure of your Magento 2 mobile app. Make sure it's streamlined and secure. 

 

And finally, partner with a Magento 2 development company. You can even go for a readily available extension and develop your app on your own.

 

____________________________________________________________________________________


Summary

This article provides you with tips to convert your Magento e-store to a Magento 2 mobile app. Keep reading!

 

Flutter App Development: Basics and Benefits

 

According to Statista’s survey from last year, 42% of software developers surveyed chose ReactJS as their preferable cross-platform mobile framework for app development. The noteworthy point is that this share of respondents stayed the same for 2019 and 2020.

However, even more interesting is the difference in the percentage of developers who chose Flutter. It jumped by 9% to reach 39% in 2020 from 30% in 2019.

If you are new to the app development industry and don’t know about Flutter, you are at the right place. You’ll learn about Flutter, its advantages, and how to create a Magento 2 Flutter App in this post.

What is Flutter?

According to Flutter’s official site, “Flutter is Google’s UI toolkit for building beautiful, natively compiled applications for mobile, web, and desktop from a single codebase.”

In other words, it is a free and open-source mobile user interface framework that Google created and released in May 2017. It helps you create a native mobile application with just a single code.

It refers to two things:

  • An SDK (Software Development Kit) is a collection of tools to help you develop applications. You can compile your code natively using these tools to develop apps in both iOS and Android systems.
  • A Framework is a library collection of reusable UI elements, including buttons, text inputs, sliders, etc., that you can personalize as per your needs.

Flutter requires you to use Dart – Google’s programming language to develop an app using it.

Benefits of Using Flutter

Over 2 million developers have already used Flutter as of spring last year and still counting. There are several advantages of using Flutter to develop a Magento 2 Flutter App.

Uniform UI and Business Logic across All Platforms

In general, all cross-platform frameworks provide a way to share codebase between platforms. On the other hand, Flutter allows the exchange of both UI code and UI itself between platforms.

Unlike other cross-platform frameworks, Flutter doesn’t require any platform-specific UI components to render the UI. Instead, it needs to show the application UI only a canvas to draw onto. This helps maintain consistency across different platforms without much hassle.

Also, sharing the UI and business logic helps save time and effort for the developer.

Reduced Coding Time – Faster Development

Flutter has the “hot reload” feature. This feature helps you quickly review the changes you apply without losing the current app state. You can easily experiment and build UIs, add features, test them, and fix bugs.

Thus, it helps reduce the overall app development time and enhances the app development process’s speed.

Besides, Flutter provides an extensive range of ready-to-use customizable widgets, making app development faster and simpler.

Native App Performance

Instead of relying on any intermediate code representations or interpretation, you can build a Magento 2 Flutter app directly into the machine code. It helps eliminate the performance bugs of the interpretation process. It enables you to compile your application more efficiently and faster.

Further, Flutter also lets you use existing Java, Objective-C, Swift code to access native features on iOS and Android. This is the reason that the performance of a Flutter app closely resembles that of a native app.

Expressive and Beautiful UIs

To make an app’s look and interface expressive and engaging, widgets should be attractive. They should also be flexible, structural, interactive, and customizable. Flutter has a rich collection of widgets that you can use to create flexible and expressive designs.

Increased speed of time-to-market

Time to market (also called TTM or time-to-market) is the period between the conception of a new idea and its release in the marketplace. You can also call it the time a team takes to develop an idea, build a product, and sell it in the market.

Coming to Flutter development, it is easier and quicker in comparison to other cross-platform frameworks. In fact, the person-hours you need to develop a Magento 2 Flutter app is around half of the person-hours you need for a native app. The reason is that you don’t need to develop the same app separately for Android and iOS. This is because Flutter doesn’t require you to have any platform-specific code to add any desired visuals in your app. You can implement any 2D-based UI without any need to interact with a native app counterpart.

Ideal for MVP

Flutter is an ideal choice for start-ups who want to develop MVPs (Minimum Viable Products) to show to the investors. As a Flutter mobile app looks and behaves natively on Android and iOS, it gives the investors a clear idea about your MVP. It helps expedite the process of attracting investments from potential investors.

Support for Complex Animated UI

Flutter provides the ability to customize virtually everything on the screen irrespective of the complexity involved. Though it is possible to customize UI on native platforms, it is comparatively time-consuming. On the other hand, Flutter makes the process of UI customization highly flexible and versatile. This helps perform shared element transitions, shape/shadow/color customizations, and other processes without straining yourself.

We can help you deploy a Flutter app!

Large Support Community

Flutter Developer Community can help answer all your questions and stay abreast of every new and exciting development in Flutter. You can interact with other developers, take help, and learn more through Stack Overflow, Gitter, Meetup, Flutter Community Slack, r/Flutterdev on Reddit, and other platforms. This helps make your app development learning fun and easy.

Over to You

Flutter can be an ideal pick for newbies and startups to develop an app due to ease of coding and flexibility.

We can help you build a cross-platform Magento 2 Flutter app from scratch. Our app development team has vast hands-on experience who can understand your business requirements and develop your e-commerce app accordingly. You can also avail of continuous support for app development from our team.

Original Blog: https://www.appjetty.com/blog/flutter-app-development-basics-benefits/

Your Guide to Taking Your Business Global

Been a few years into your business with everything going good in your domestic market?

The next step you must be thinking of could be something like expanding your scope of products/services. Or it could be acquiring some small competitors in your industry and enhancing your brand outreach further.

Or it could be something even bigger – Stepping into the international market, going global!

While all these steps have their own challenges, going global can be a bit more challenging.

There is a lot more than meets the eye that goes into going global.

In this post, we are going to walk you through the steps to successfully take your business global.

Conduct Research – Test the Waters

Every country has its own trade norms and policies different from the others’. So, never presume that your new target market will have everything the same way your domestic market has.

Dig deeper to analyze the target market, trade rules, tax policies, etc., and proceed accordingly.

For instance, according to the World Bank’s Ease of Doing Business Index 2020, France and Singapore are on top. On the other hand, towards the bottom are countries like Eritrea, Somalia, Lichtenstein, etc.

It means the overall trade environment in France and Singapore is the most conducive. And that in the bottom-lying countries like Somalia is the least conducive.

So, consider this factor of ease of doing business before you target a new international market.

Analyze the Target Market

Every country has different consumer habits and product preferences. Therefore, always consider the market size and opportunity. Analyze the local competitors there and the products they sell.

Also, understand that you may have to keep your product prices higher than local competitors’. So, think of how you can capture your target leads and sales at a higher price. Find out if there is any gap in the market that you can fill with your product(s).

You can make changes in your products to cater to the target consumers’ preferences. You can also hire a local person who knows the market in and out and can help you hit the right chord with customers.

Take due care of the cultural sensitivities of your target market while doing business. Make sure that you don’t hurt the cultural sentiments of the local customers through products or communication.

Consider the example of Parker Pen. When Parker Pen launched a marketing ad in Mexico, they meant to convey – It won’t leak in your pocket and embarrass you.

However, the company mistakenly chose to use the word “embarazara” (to impregnate) to replace the word “embarrass”. The literal meaning of the ad became – It won’t leak in your pocket and impregnate you.

Later, they had to reassure Mexicans that the ad had nothing to do with impregnation. And no pen would “impregnate” them!

This is a good example to show how a lack of knowledge of the language and cultural intricacies can land you in hot water.

Develop a Business Plan – Operational and Financial

Develop a business plan that can help you penetrate your target market well.

Consider your target market’s economic, governmental, and environmental conditions. Accordingly, localize your business plan.

Set your short-term, mid-term, and long-term goals to measure your progress over time.

Employ a senior interim executive with deep domain expertise instead of employing executives from your parent company. It will help you hit the market and drive organizational readiness faster. In the meantime, you can focus on training your executives for the new target market. You can also hire the right senior management team later once the interim team lays the groundwork for you.

Consider the initial investment you’ll need to make and also the recurring expenses to keep the business running. Plan your budget in accordance with that.

Don’t Forget Logistics

Logistics is a factor you can’t overlook at all – especially when going global.

DHL, FedEx, RoyalMail, Australia Post, etc. are some popular international shipping service providers you can consider.

Vet all your options and pick the delivery partner that suits your needs the best.

For instance, Australia Post is a renowned shipping service provider in Australia. If your business is Australia-based and you want to take it global, you can consider Australia Post. It offers reliable and nominal delivery services for individuals, businesses, and enterprises.

Consider an Australia Post Shipping Extension to integrate to your e-store to avail Australia Post shipping services.

Our Magento 2 Australia Post Shipping Extension is a cutting-edge extension that can help you integrate and avail Australia Post shipping services. Using it, you can calculate live shipping rates both for standard and contract-based services. You can also enable or disable multiple shipping services and configure a default weight for shipping rate calculation.

Localize Your Marketing Campaign

The more you localize your marketing campaign, the higher your chances of success are. Localization begins with the product first. Localize it to make it ideal to market to your target market. Next comes the localization of your e-store.

If you have a site, you should localize that for your target market. Understand that localization of your e-retail site doesn’t mean only translation. Consider localizing your site to rank in search engines other than Google also.

For example, Yandex is a popular search engine in Russia. If you want to target Russia, your branding should match that. Your site language and keywords should be fit to rank in Yandex for the Russian market. Similarly, Baidu is the right search engine to penetrate the Chinese market.

To get help building a fail-safe SEO strategy with the right keywords, consider hiring a local SEO service provider. They can be your best guide to help plan your online and offline marketing strategy and bring you good results in a short span.

Final Thoughts

Expanding your business beyond boundaries can pose challenges. However, with the right strategy and approach, you can overcome them and drive success.

If you are also an e-store owner looking for a shipping extension, our Magento 2 Australia Post Shipping Extension can be the right fit for you.

Original Blog: https://www.appjetty.com/blog/your-guide-to-taking-your-business-global/

E-Commerce Delivery Solutions to Strengthen Delivery Strategy

Have you ever decided to not buy anything from a brand due to a poor delivery experience? Or have you ever opted out of an online purchase due to high delivery charges? If you never have, it’s exceptional. And if you have, you aren’t alone.

Long delivery periods, late deliveries, high delivery charges, and lack of choice of ecommerce delivery options, top the list of online shoppers’ pain points.

If you are also an online store owner looking to eliminate the bottlenecks in deliveries, you are at the right place. This post is about the ecommerce delivery solutions or tips that can help create an infallible delivery strategy.

Importance of a Strong Delivery Strategy

A strong delivery strategy holds importance in numerous ways.

  • Brand Loyalty – Customers are spoiled for choice. If you can’t stay ahead of your competitors and ensure fast deliveries, your customers may drift away. Also, if you charge higher shipping costs, they won’t stay for long. Fast and nominal ecommerce delivery options will help boost your brand loyalty and repeat business.
  • Lower Cart Abandonment – If customers have to pay higher shipping charges or wait longer for deliveries, they may abandon the cart. Instead, using efficient ecommerce delivery solutions can help ensure fast and low-cost deliveries. This will eventually help take conversion rates high.
  • Enhanced Upselling – Flexible and efficient ecommerce delivery options to give customers more freedom to control delivery dates or timings can help. You can win their trust and pitch for sale of products other than what they are looking for.
  • Helps Stand Out – Offering faster and nominal ecommerce delivery options can help you stand out from your competitors. Over time, it can help expand your customer base and rule the market.
  • Enhanced Delivery Experience – More control over deliveries means a better delivery experience. Ecommerce delivery options like package rerouting, shipping address validation and correction, etc. can help enhance customers’ delivery experience.

A Peep into Fast-Changing Customers’ Expectations from Deliveries

E-commerce has been there for around two decades. Earlier, the business owner could be the decision-maker and pick the ecommerce delivery solutions that suited them more than the customers. Well, things are no longer the same.

The global e-retail giants like Amazon, eBay, Walmart have pushed the envelope of ecommerce. They have introduced customer-centric approaches and made ecommerce delivery options better and flexible.

There is one more big reason you can’t afford to ignore. The Covid-19 pandemic. Situations have started improving now with people going out for in-store shopping. But yes, the shopping habits of people won’t ever be the same as in the pre-Covid era. More people than earlier have embraced online shopping and will continue to do so.

In fact, eMarketer forecasted an increase by 32.4% in ecommerce sales in 2020 and a fall by 3.2% in brick-and-mortar sales.

National Retail Federation, the world’s largest retail trade organization, recently conducted a survey on customers’ shopping preferences.

Here are the insights into surveyed customers’ preferences.

  • 97% opted out of the final purchase as shopping wasn’t convenient to them.
  • 83% state that convenience matters more to them now than 5 years ago.
  • 52% say that convenience while shopping influences half or more of their purchases.
  • 38% of online shoppers want shopping experience to be convenient at the very beginning in the research phase, 20% right before check-out, 18% at check-out, and the rest 23% post-purchase.

In yet another survey by NRF two years ago, (one of those years was when the pandemic affected everything) 65% online shoppers surveyed said that they search for free-shipping thresholds before even adding items to their carts. 39% want the two-day shipping to be free of cost, and 29% have opted out of a purchase because two-day shipping wasn’t free.

As evident from the stats, customer-centric solutions are the need of the hour.

If you analyze the stats more carefully, you can see that the delivery aspect has been crucial even before Covid. And with Covid-19, it has become even more crucial with 18% who want convenience at check-out.

This “convenience” spans every single aspect of delivery. Be it ecommerce delivery options, delivery charges, payment methods, or anything else; everything should be convenient. From a small online store owner to a big enterprise, nobody can survive without “customer-first” ecommerce delivery solutions.

Thus, a strong delivery strategy is a potential game-changer for the e-commerce industry today.

Ecommerce Delivery Solutions and Ideas to Boost Deliveries

1. Multiple Ecommerce Delivery Options

Offer your customers multiple shipping options including same-day, next-day, two-day, or standard shipping. This will give them a better control over their delivery charge and speed of the delivery.

2. Offer Free Shipping

If your budget allows, offer free shipping for a purchase exceeding a certain amount. For non-urgent purchases that your customers can wait longer, this tactic can help engage them. If you want, you can compensate your delivery charges by adjusting them somewhere in your selling prices.

3. Avail of Delivery Incentives

Utilize time and price delivery incentives to attract sales – especially during festivals. For instance, a time-sensitive incentive like “Order by New Year Eve to win a freebie” or a price-sensitive incentive like “Free shipping for purchases above $200” can drive conversions.

4. Display Delivery Dates

To ensure customers’ convenience, always display delivery timelines and prices on the checkout page. It will help them pick the most suitable shipping option according to the delivery period and price.

5. Share Tracking Info

Enabling your customers to track their packages is a sure-fire way to win their trust. There are a number of ecommerce delivery solutions or services that you can pick from to auto-send tracking info of packages. Real-time tracking of packages will enhance transparency and brand loyalty.

6. Adopt BOPIS – The Popular Hybrid

Over 90% of customers surveyed by NRF rated BOPIS as convenient. Buy-Online-Pick-In-Store blends the experience of online shopping and in-store shopping. If you have N number of physical stores, you can integrate in-store pickup using one of ecommerce delivery solutions for that.

Our AppJetty Magento 2 Store Locator Extension is also one such next-gen ecommerce delivery solution. It enables customers to pick up their products from a nearby store easily. It lets the admin configure N number of stores, provide curbside pickup option, display available stores on the product page, and allows selection of a preferred date and time slot.

7. Offer Zip Code Validation

Let your customers check for the product deliverability to their address before checkout by entering their zip codes. It will help prevent unwanted order cancellations later and maintain complete transparency.

Our Magento 2 Zip Code Validator is one of the next-gen ecommerce delivery solutions that enable customers to check for the deliverability of products to their addresses through zip codes. It lets you whitelist or blacklist zip codes to allow or restrict deliveries respectively to them. You can also customize the zip code check label and button, availability/unavailability messages to engage customers better.

8. Let the Customers Be in the Driver’s Seat

Allow your customers to take the reins of the delivery process. Give them the freedom to choose delivery date and time slot. This will make them feel more connected with more flexibility in scheduling their deliveries. As a result, they will look forward to returning to your store for repeat purchases. You can also display cut-off time to customers – the time beyond which any order won’t qualify as the order on a particular day. Besides, you can specify non-working days and time-slots for your customers to view and decide when to order.

Our Magento 2 Delivery Date extension is one of the feature-rich ecommerce delivery solutions that help customers choose a preferable delivery date and time slot. It helps configure same-day delivery and custom delivery options for special customers. You can also choose to display the scheduler on Product Page or Checkout Page.

9. Communicate More and Better

No matter how advanced ecommerce delivery solutions become, you still can’t ignore the importance of effective communication. If a delivery goes amiss despite all measures, be ready to accept and handle your customers’ complaints. Convey the reason for the delivery issue and the effort you are making to resolve the issue, politely. Let them know that you value them and that you are ready to take every step possible to not let the issue repeat.

Ready to Have a Strong Delivery Strategy in Place?

A strong delivery strategy is indispensable for an online business. With the right ecommerce delivery solutions and strategies, you can make your delivery strategy highly productive.

With 14 years of experience in tech integrations, we offer the most suitable ecommerce delivery solutions to suit your business requirements. You can also get the best advice from our industry experts on how to formulate a strong delivery strategy. Looking forward to hearing from you.

Original Blog: https://www.appjetty.com/blog/ecommerce-delivery-solutions-and-tips-enhance-delivery-strategy/

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How to Boost Sales This Halloween for Your e-Store?

Ecommerce Localization: Your Key to Grow Your Business Globally

Online business will be the future of the retail industry. Don’t believe me? Well, here is a stat that may change your opinion. According to Nasdaq’s findings, 95% of purchases will be online or via e-commerce by 2040.

Also, the world is turning into a global village. Thanks to the rapid advancement of digital technology we have today. So, if you dream of taking your business beyond your country’s boundaries, here is the deal for you.

Go online if you haven’t yet. And the second thing – go for ecommerce localization and not translation, for your online store. Confused?

Well, there is a difference between ecommerce localization and simple translation. Stay tuned to find that out.

Ecommerce Localization v/s Ecommerce Translation

People most often use the word localization and translation interchangeably when it comes to ecommerce. Well, they are similar but not the same.

Think of it this way:

Every localized site is a translated site but every translated site may not be necessarily a localized site.

Let’s dig deeper to know more.

Ecommerce localization is the adaptation of your online store to a foreign language and culture. It doesn’t mean translating just the content on your site. Ideally, your localized online store should have content tailored to your target region’s culture.

On the other hand, translation is simply translating the content into your target language without considering your target market’s cultural aspects and local norms.

Why Ecommerce Localization Matters – Importance and Benefits

Put yourself in your target audience’s shoes. Would you like to view your favorite site in French if you are an Australian? You won’t. So, the same thing holds for your target country’s audience. They will prefer to view your site in their native language – and not yours. Hence the concept of ecommerce localization!

Benefits of Ecommerce Localization

Helps Penetrate into Local Markets Better

Ecommerce localization gives you an edge over the other non-native brands eying a target country. You can give a tough competition to local e-retailers by localizing your store well. You can also localize your branding across various channels and appeal to local customers better. This way, you can take your customers’ localized experience up a notch.

Helps Build Trust and Increase Visibility

As per CSA’s survey, 60% of over 3000 global customers surveyed in 10 non-English speaking countries including Brazil, China, France, Germany, Indonesia, Japan, etc. rarely buy anything from English-only e-stores. It means that you can miss out on a big opportunity to tap into non-English speaking countries without ecommerce localization.
That is why, by localizing your e-store for different languages – especially other than English; you can widen your growth opportunities. When customers notice your efforts to localize their shopping experience, it will compel them to return the favor by showing loyalty to your brand. It will build trust in your target customers and attract higher repeat sales over time.

Decrease in Customer Support Issues

At times, customer support issues are nothing but the result of miscommunication. The customer may misinterpret or miss any information in the product description or visuals. As a result, they may end up buying a product only to face issues later. You can reduce these instances dramatically with ecommerce localization.
When all the elements of your e-store are culturally and linguistically accurate, your customers are less likely to miss or misinterpret something. Besides, if you hire a customer support agent who knows their native language, it can be a cherry on top.
If you localize reviews on your site, they can work magic for your store. This is because local customers like to see positive reviews in their native language and of their use case. Localized reviews accelerate the process of decision-making by letting them verify the validity of a product’s usability.

Best Practices to Follow for Ecommerce Localization

Adhere to the Local Rules and Norms

Be a Roman when in Rome. There is a difference in cultures of different countries. Learn the local communication ethics and rules prior to ecommerce localization. You should know the way to address your customers on your website based on your target market.

For instance, informal tone is quite acceptable in the West. On the other hand, the East may prefer a more formal tone of interaction on your website. Further, Western countries are generally more liberal and open to various topics including sensitive ones (homosexuality, atheism, etc.) as well. On the contrary, certain countries of the world – especially in the Middle-East may not find your posts with such references pleasing.

So, respect the conservative sensibilities.

Don’t Ignore Social Media

Some professionals make a mistake of underestimating the power of localized experience on social media. Localizing your site isn’t enough. If you don’t localize your social media accounts to resonate with your target audience, ecommerce localization is incomplete.

Leverage Localized User-Generated Content

For around 9 in 10 customers, an online review is important for them. 72% say that positive reviews increase their trust in a brand. This implies that you should display your customers’ reviews in your target audience’s language to make it work.
It means, if a customer is Spanish, they must be able to view and submit reviews in Spanish.

Tap into the Local Festival Shopping Sale around the World

The more you tap into local festivals, the higher are the chances of customers relating to your brand. While some festivals like Christmas, Eid, Black Friday, Holi, etc. are global phenomena; every country has its own unique festivals.

For example, Carnival in Italy and Brazil and La Tomatina in Spain are highly popular. So, ensure to make the most of these special festival seasons in your target countries. Localize your marketing efforts, marketing content, and even offerings to interest your customers. If required, hire a local marketing expert to help you build the best marketing strategy for festivals.

Localize Your Mobile App

Mobile shopping is no longer a far-fetched talk. In fact, mobile commerce sales are forecast to touch $3.56 tn in 2021. So, don’t restrict your ecommerce localization only to your website. Expand it to your mobile app as well. Before publishing, check for any errors in intended translation and see to it that the final translation is completely error-free.

Process Payments in Local Currencies

Enable your customers to pay for anything they buy in their own currency. Integrate the feature of currency conversion in your shopping cart and checkout page to localize shopping experience.

Say YES to Ecommerce Localization – Get Ahead of the Curve

Now that you know how valuable ecommerce localization is for your business, it is high time you set it right. By following localization best practices for your ecommerce website, your sales can skyrocket.

If you are looking for an easy way to localize your online store, our Magento 2 Language Translator can be the right fit for you. It has got WYSIWYG editor, database search and translate, instant translations, mass translate, and all the other features you seek in a language translation plugin.

You can get a live demo, and reach out to us to integrate the extension with your store!

Original Blog: https://www.appjetty.com/blog/ecommerce-localization-key-grow-your-business-globally/

Why You Should Choose a Dynamics Mapping Tool?

Are your sales reps continuously complaining about the chaotic way of managing tasks? Do they often confuse and end up reaching the wrong door with the wrong product? Or is reaching on time trouble for them? 

That indicates that you need a solution that can streamline your sales team’s operations and help them work effectively. A tool like Dynamics 365 Field Mapping could prove helpful.  

It would help them automate their tasks. For instance, a sales manager can track all the activities and know – how a rep performs on the field. 

Wondering what more it has to offer?

Let us see how Dynamics CRM Mapping Field helps boost sales. 

  1. Appointment Management

In 9 to 5 official hours, your sales reps have to meet multiple clients at different locations and times and manage all the desk tasks. It could be difficult for them to handle meetings and tasks effectively and on time. 

That is when the Dynamics CRM Mapping tool will help you with appointment management. Using it, your team can get an overview of their tasks with marked priorities. Further, they can reach their clients on time. Besides, the module would reduce the unwanted paperwork to manage clients’ details and other appointments. 

  1. Record Mapping

With a mapping tool, you can map your records on the map and view them using different filters. You can filter the data based on region, drawing territory, proximity, etc. It will give a visual understanding of the territories, regions, product demand, and more. Overall, it would help make better decisions.   

  1. Location-based Targeting

With location-based targeting, your sales reps can target customers according to the location. They can research a specific location and give data to the marketing team, who can then plan marketing strategies. It would also help the team understand their potential clients. 

  1. Heat Map Visualization

No one likes scrolling through the Excel sheet to get the correct information. It can be a pain for the sales team, who needs to know the lead count and customer information to take the next step. 

But with Dynamics CRM Mapping Field, you can now view the data in different ways like pie charts, column charts, heat maps, etc. With heat maps, you can get a bird’s eye view of the records and activities. 

It will not only enhance work efficiency but also provide needful data at the right time. 

  1. Route Optimization

The important rule of business is never to let customers wait. When it comes to sales reps, it becomes more critical to reach a place on time. Well, it’s possible with a Dynamics Mapping tool. It has a route optimization feature using which your in-house team and sales reps can reach a place on time. They can find optimized routes and reach clients faster. This way, they won’t miss out on the meetings or take the wrong route. 

You can access defined routes from Google Maps, Waze Maps, or Apple Maps.

  1. Live On-Field Tracking

It’s difficult for an on-field sales team to report every activity to managers. It’s frustrating and time-consuming to update everything.

With live-field tracking, you can track your on-field team, know their location, upcoming meeting details, and even share the optimized route. 

  1. Secure Sharing

Data security is vital for businesses. With a security template, you can share all the confidential information across your team without any fear of data leaks. 

This means that you won’t have to use different apps for security purposes. 

  1. Territory Management

With the Dynamics Mapping tool, you can visualize and create territories. You can also assign territories to your sales team directly from the CRM. 

And thus, having a Dynamics 365 Field Mapping Tool is essential for your business. 

Industries that can Benefit from Magento 2 Mobile App

Till a few years back, online businesses relied heavily on eCommerce websites. However, the advent of technology, the growing competition, and the use of mobile devices have made mobile apps – a must-have for businesses. 

While there are numerous eCommerce platforms, Magento is one of the most popular options. And a Magento 2 mobile app can scale up your business. If you have a Magento store, you can get the best out of it. With Magento 2 app builder, you can even customize your app, or to be precise, build and launch your app in hours. Besides, it will let your customers access your business while on the go. 

If you’re wondering whether a mobile app is suitable for your business or not, then read this article. It covers different industries that can benefit from it. 

  1. Grocery

One industry that has seen a tremendous growth rate in the past year is grocery. People are ordering grocery items online due to the fear of infecting themselves. This change that has emerged out of necessity will soon become a habit. 

If you have a grocery store, it’s time to build a grocery mobile app. However, make sure that your grocery app has all the standard features such as registration, profile management, product catalog, order tracking, address management, online payment, push notifications, etc. 

  1. Fashion

Fashion is in itself an evergreen trend! Even amid pandemic, people haven’t stopped buying custom t-shirts and printed masks. In fact, they are the latest trend—a mask in contrast with a T-shirt/apparel.

So, as a fashion store owner, you can amp up your business with a Magento 2 mobile app that provides live data sync, multilingual support, social media authentication, and voice and barcode search. You can also include a wishlist, single-page checkout, order management, multiple payment gateways, and other native app features. 

These features would help drive customer engagement. 

  1. Home Decor

People’s love for modern art pieces and ecstatic decor items is never-lasting. However, the pandemic has given it a new direction. Home decor has become a new hobby. People are not second-guessing while buying an indoor plant or a piece of furniture. 

So, an online home decor business must have a mobile app with features including a DIY layout editor, firebase analytics, product social sharing, autofill address, one-page checkout, product filter, and payment options, etc. 

It will create an immersive shopping experience and also drive sales. 

  1. Jewelry

The jewelry business is not going out of fashion anytime soon. The market may go up and down, but it has strong roots. 

So, if you’re in the jewelry business, make sure that you have a mobile app. It will help you catch customers’ attention and increase retention. 

But while building, ensure that the app has all the necessary features – featured product banner, wishlist management, product filter, coupons and offers, live data sync, firebase analytics, and more. 

  1. Healthcare

People are more mindful of their health now. They know the importance of good health, and we can witness its effect on the app stores. There are more healthcare apps in the market, and the number is increasing because people are demanding online services – video consultation, online booking, digital prescription, telemedication, and so on. 

Considering this demand, it’s necessary that healthcare industries opt for a mobile app. With it and the features such as detailed doctor profiles, medical records, effective matching, medical monitoring, communication history, and 24*7 support, they can provide patients with the best services. 

Wrapping Up

Automotive, logistics, real-estate are a few of the other industries that can benefit from a Magento 2 mobile app

It’s a great asset to businesses having a Magento store. It can simplify shopping and enhance customer experience. Besides, a Magento 2 mobile app builder can make it easy for you to move your store to a mobile app. With drag and drop, you can build your own app and launch it within an hour or two.

7 ECommerce Delivery Ideas to Boost Sales

Jack, an online clothing store owner, received 2X more orders than what he received regularly. All thanks to a single change that he brought in his store.

That one change was a solution for all his pain points – long delivery periods, late deliveries, cart abandonment, poor customer experience, reduced sales, lack of eCommerce delivery options, etc. 

It provided him with benefits like – increased brand loyalty, lower cart abandonment, enhanced upselling, and better delivery experience. 

He calls that one change – Magento 2 Delivery Date extension. A simple delivery extension benefited him with convenience – the most important factor for driving sales. However, he says that having the extension doesn’t guarantee results. You need to put in some efforts – implement some strategies. Those efforts are the ideas that we’ll learn in this article. 

  1. Provide Multiple Delivery Options

While integrating Magento 2 estimated delivery date extension, make sure you offer customers multiple delivery options such as same-day delivery, next-day, two-day, or others. It will give them control over their orders and delivery speed. 

  1. Offer Free Shipping

If you can afford to give out free shipping, then go for it without a second thought. Offer free shipping when a purchase exceeds a certain amount. For standard deliveries – customers who can’t wait to receive their orders, the free-shipping tactic could help increase engagement. 

You can even compensate for delivery charges by adjusting it in selling price. 

  1. Give Delivery Incentives

Use the Magento 2 Delivery Date extension creatively. Utilize price incentives to attract customers and boost sales—for example, a time-sensitive incentive or a price-sensitive incentive. Examples include – order by tomorrow evening and get a freebie, free shipping on orders above $200, etc.

These kinds of incentives can drive conversions. 

  1. Display Delivery Dates

If you want to enhance the customer experience, display delivery dates, time, and price on the checkout page. Use Magneto 2 estimated delivery date extension to allow them to choose their delivery date and time. 

The extension provides the feature that makes it convenient for customers to decide when to receive their order delivery. It helps them pick the suitable option based on price and delivery availability. 

  1. Share Tracking Information

Enable your customers to track their packages. It will win their trust. There are various solutions that you can choose from to offer package tracking info. Real-time tracking would help build brand loyalty and credibility. 

  1. Adopt BOPIS

BOPIS stands for Buy Online Pick In-Store service. It provides a mix of online and in-store shopping experiences. Around 90% of the customers find BOPIS convenient. If you have x number of physical stores, you can provide an in-store pickup option with eCommerce delivery. 

If you want, you can integrate a store locator too. It will enable customers to pick the products from their nearby store. 

  1. Offer Zip Code Validation

The worst thing is updating customers about the delivery unavailability after they have gone through all the order purchasing steps. 

So, the good idea is to let them check the availability before the checkout. It would be better if they could check it even before adding the product to the cart. 

The zip code validation will prevent unwanted cancellations and increase transparency. 

Also, you can integrate a zipcode validator tool to make the process easy and fast. The extension will allow you to blacklist or whitelist the zipcodes. You can even customize the zipcode check labels and buttons. 

Let Customers Control their Orders

Allow customers to take control of their deliveries. Let them choose their delivery date and time slot. It will give them more flexibility in the orders. As a result, the chances of their returning back to your store are high. 

You can also give them a cut-off time to place orders, especially for same-day delivery. Besides, you can specify working and non-working days, holidays, and other leaves. 

Hence, integrate a Magento 2 Delivery Date extension to make all this possible. 

Fashion App: The Future of Online Fashion Industry

The fashion industry is undergoing a big-time digital transformation that no one can afford to ignore. Well, here’s a stat to corroborate my statement.

Fashion eCommerce is forecast to reach a market size of $100.3 bn by the end of 2025.

So, it’s evident that the online fashion retail industry is never going to look back. Thus, most of the fashion retailers have already turned online or are planning to go online soon.

While a website is indispensable for the online fashion business, does it suffice today? The answer is NO. A cross-platform fashion app for Android and iOS is a must to accompany it.

If you ask why you need a fashion app for Android and iOS, the answer lies in its benefits. So, if you are a fashion retailer or thinking of becoming one, here’s a post for you. By the end of this post, you’ll learn how a fashion app can augment your online fashion retail business. You’ll also get clarity on how to build a fashion app and more.

Advantages of a Fashion App

  • Increased Brand Awareness and Visibility

If you have a fashion app, you get an edge over other online fashion retailers. This is because a mobile app helps you boost your brand awareness and visibility. Marketers are always on the hunt for new platforms to advertise their brands, products, and services.

With a feature-rich fashion app for Android and iOS users, they can get help making the target audience notice your brand easily. Every time a user unlocks their phone, they can view your brand’s logo. Over time, your logo becomes your identity, and people start recognizing your brand with your logo. Hence, both visibility and awareness go high.

Looking to boost your brand awareness and visibility with a powerful cross-platform fashion app for Android and iOS? Our MageMob App Builder can come in handy to serve the purpose.

  • On-the-Go Access

In comparison to a website that may need timely maintenance or repair, a fashion app for Android or iOS is likely to need it less frequently. This is why a fashion app rarely goes slow or down, and customers can access its features on the go.

When customers get to use your fashion app for Android and iOS anytime they like, they are more likely to shop from you. As time passes, the number of your fashion app users increases and helps bring more traffic and sales.

  • Helps Build Customer Loyalty

If you build a fashion app for Android and iOS users, it helps you build customer loyalty. Once your customer downloads your app, they would more likely use an app instead of your website to make purchases due to convenience.

If you tailor your app to personalize their shopping experience by including the latest features, it will boost your customer loyalty in the long run.

Want to build customer loyalty fast with a futuristic fashion app for Android and iOS? We can help you out.

  • Enhanced Shopping Experience

A well-optimized fashion app increases the convenience of online shopping with the “tap and swipe” functionality. This way, a cross-platform fashion app for Android and iOS platforms helps enhance customers’ shopping experience more than a site.

  • Improved Customer Retention

A website may not be as effective as retaining customers as a fashion app is at times. A customer goes on your site, makes a purchase, and forgets! The same is not the case with a mobile app.

There are push notifications that you can leverage to engage and re-engage customers via your app. When your app users view a relevant push notification (say an offer, sale, etc.), the chances are high that they open your app. Push notifications are a means to keep reminding your customers about your existence.

Besides, there are back-in-store alerts that you can avail of to bring back your customers. If customers don’t find a product they like available in your store, they abandon the store. However, with back-in-store alerts via apps, you can notify your customers when the product is available again. Back-in-store alerts not only help you decrease your cart abandonment rates but also improve the retention rate of permanent customers.

  • Location-Based Targeting

A fashion app also enables you to harness the power of location-based targeting. You can collect customers’ data, their demographic details, purchase patterns, and preferences. All this data can tailor your products to suit your target customers in different regions or countries. You can also tap into local festivals of a region or country by offering region-specific discounts on your app. This also helps you increase your outreach to different regions’ customers better and efficiently.

All in all, location-based targeting, if done rightly, can bring good results in less time.

  • App-Specific Offers and Discounts

Unlike a website, you can engage your customers in more ways with your fashion app. A good way is app-specific offers and discounts. Humans tend to appreciate anything that they get at a lower price or with some benefits.

You can choose to provide some app-specific offers and discounts to your app users. This encourages them to download your app, and more importantly, keep it after the initial purchase.

For example, you can give a discount on the first purchase to a new customer to your app and is making their first purchase. Similarly, you can start a loyalty program to give some reward points for every purchase made via the app.

These strategies help you stand out among any other fashion brand that doesn’t have a fashion app for Android and iOS.

  • Enhanced Social Media Visibility and Cross-Channel Marketing

By integrating functionalities like in-app messages, comments, photo-sharing, and social media login, you can enhance your social media visibility. A fashion app with social media integration can help you tap into social media’s potential and drive more traffic to your app and site from there. It can also help spread good word-of-mouth via your app reviews and social sharing of products.

How to Build a Fashion App

When it comes to building a fashion app for Android and iOS, there are two ways to do that.

The traditional way generally involves the following steps – hiring a developer, conveying your requirements, getting iterative updates, reviewing the final app, and publishing it after everything is fine. While the process sounds too easy to follow, it may not be that easy, especially for start-ups or amateurs with budget and expertise limitations.

Nevertheless, there is another way out – faster and more cost-effective.

Use a fully scalable, customizable, pre-built, ready-to-integrate, and cross-platform framework to develop your fashion app for Android and iOS. And our Magento App Builder can be the ideal choice for that.

Launch Your Fashion App in Just 48 Hours with MageMob App Builder

Our MageMob App Builder for Magento comes with support for all the native app features you seek. Be it user profile management, seamless navigation, one-tap checkout, you get it all under one roof.

To add to your joy, it is fully scalable and you can edit and update functionalities in real-time without any hassle. The cherry on top is the high ROI you get due to a minimum investment. We ensure that people recognize your app as yours, not someone else’s. For that, we provide a white-label app development service where we develop and hand it over. Once launched, it’s all yours – by name and fame. We won’t claim any stake and credit – nope!

Coming to mobile-specific features, our Fashion mobile App development provides them all. Appealing product showcase, wishlist, social reviews, referral programs, and more.

So, what are you waiting for? Now that you know how to make your own clothes app, now is the time to make it happen with us by your side.

You can check out our Fashion App Builder, and you can get in touch with us to integrate it.

Original Blog: https://www.appjetty.com/blog/fashion-app-for-android-future-online-fashion-industry/

E-Commerce Delivery Trends to Zero in on, in 2021

The last year wasn’t just like any other year. It was full of panic, hustle, and uncertainty. The pandemic afflicted people across the globe. Now that vaccination drives have started in several countries, and people have got more cautious than ever, things are slowly back on track. Amid several industries that witnessed plummeting profitability, one industry has succeeded beyond expectations.

That’s the e-commerce industry!

This industry has seen a dramatic rise in terms of revenue and demand since Covid-19.

One of the important aspects that you can’t afford to ignore in e-commerce is the delivery part. If you have a strong delivery strategy in place for your e-store, you are sure to stay ahead of the curve. To handle the surge in online shopping, e-retailers have tweaked their delivery handling in different ways. These tweaks aim to make the delivery process easier and faster.

If you are also an e-store owner looking to strengthen your delivery strategy, here are the top delivery trends to keep an eye on.

1. Same Day + Next Day Delivery

Although not completely new, same-day + next-day delivery has become an even more pressing trend now. More people have turned to online shopping and expect delivery on the same day or within 2 days of order placement.

With e-commerce giants like Amazon, eBay, Walmart, etc., taking the lead, different small e-store owners are looking for the possibility of urban warehousing. The closer the fulfillment center is to the customer, the lower the delivery time will be. By building small warehouses within city limits, business owners can easily deliver products to people in the cities and on the outskirts. It also can help them save on investment in shipment charges as the distance between your fulfillment center and customers decreases.

2. Real-Time Package Tracking

Though the live tracking of products has always been important for e-stores, its demand has surged even more after Covid-19. Customers look forward to getting real-time updates about the products that they’ve ordered. The more accurate the real-time package-tracking is, the better the customer’s shopping experience will be. In the years to come ahead, providing last-mile tracking will no longer be an option but necessary.

3. Zero-Contact Delivery

With the fear of contacting COVID-19, people have started looking at the formalities to complete while receiving a package differently. Most of them try to avoid any contact with the delivery-person or any paper or device they hand out to sign on.

Instead, they prefer a fully contactless delivery. Big e-retail giants have already adopted this trend, and small e-retailers are following suit. Zero-contact delivery is going to be a popular trend for several years to come.

4. 3rd Party Logistics

Third-party logistics (3PLs) is becoming increasingly popular after Covid-19. Uber drivers, Amazon delivery services, etc., are now in high demand as they are easy to afford to manage inventories and carry packages. Outsourcing deliveries to a third-party logistics company can help a business reduce delivery expenses and focus more on core operations.

The demand for third-party shipping services is going to skyrocket further in the upcoming years. UPS, DHL, Australia Post, FedEx, etc., are some popular names in the list of third-party logistics companies.

5. More Control over Deliveries to Customers

Giving the reins in the hands of your customers is becoming increasingly necessary. Earlier, customers were not so particular about the delivery dates. However, over the past two or three years – and especially since the pandemic’s onset, customers’ preferences have changed. They want more control over their delivery in their hands.

That is why the freedom to pick a suitable delivery date and delivery time is in high demand. To enhance their shopping experience, customers also want to put in delivery comments if they have particular preferences.

So, if you also want to keep your customers engaged, you should offer the freedom to select a delivery date and time.

If you are looking to allow customers to choose delivery dates and timings, our Magento 2 Delivery Date extension can be the right fit for you. It is a ready-to-integrate and cutting-edge delivery date scheduler extension.

It lets you provide the freedom to choose a suitable delivery date and Magento 2 delivery time to customers. Customers can also write delivery comments and view a complete break-up of delivery charges that ensure transparency. You can display non-working days and holidays and even time-slots to customers to avoid any delivery complaints.

We have upgraded Magento 2 Delivery Date extension with more next-gen features in our ongoing efforts to enhance our clients’ experience.

Here are the latest features for you.

Delivery Date Selection based on Shipping Methods

As an admin, you can enable or disable delivery date selection for your customers based on the shipping methods they pick. You can also disable delivery date selection on the products with zero shipping fee.

Set Global or Product-Wise Order Processing Time

With Magento 2 Delivery Date extension, you can configure a store-level order processing time applicable on all the products from your store backend. You can configure the order processing time for individual products depending on your delivery arrangements if you want. Accordingly, you can display the available delivery dates to select for your customers.

Additional Delivery Charges

With Magento 2 Delivery Date you can easily configure the additional delivery charges for certain situations. For example, you can set charges higher than average for same-day delivery or delivery on certain days like Christmas, New Year, etc.

Over to You

The Covid-19 pandemic has forced e-store owners to innovate their delivery strategy. If you haven’t revamped it yet, now is the time! Upgrade your e-store with the latest delivery trends and win the customers’ trust and loyalty.

Want us to help you with that? Integrate our Magento 2 Delivery Date Scheduler extension and make your store future-ready.

To integrate it or know more about it, you can get in touch with us at sales@appjetty.com.

Original Blog:  https://www.appjetty.com/blog/delivery-trends-zero-2021-and-ahead/

How to Convert a Magento Online Store to Mobile App

So, you have started your Magento 2 store. That's great! You could reach a wide audience and create global awareness of your product. However, having an eCommerce website is not enough. In a mobile-oriented world, your goal should be to take your business to your customers' pocket. Yes, I mean by a mobile app. A Magento 2 mobile app will help you provide your customers with a personalized experience. 

 

According to the reports, by 2021, the mobile apps market will grow to $98.3 billion. Want to be a part of this market share? If yes, you must go for a mobile app Magento 2 specific. If no, well, you're at a loss then.

 

However, developing an app won't be easy. You can use the app builder, but still, you would require some professional help. So, here are some tips that will help you convert your e-store to a mobile app. 

 

  • Mull Over the Ways

There are two ways to build your Magento 2 mobile app. One is to hire a development team and develop your app from scratch. While doing so, you'll have to explain your objectives, purposes, requirements, check the designs, be in constant touch with the team, test the app, etc.

 

The second option is to opt for an app builder. There are many readily available extensions, such as Magento 2 app builder that helps customers launch their eCommerce app in no time. These builders are designed to automatically extract your store data and convert it into an app.

 

The best thing is you can even customize it. If you feel like the features are unsatisfactory, you can customize the extension according to your requirements. 

 

Therefore, depending on your requirements, choose whether you would go for custom development or use the readily available mobile app Magento 2 extension.  

 

  • Build User Interface

After choosing the development method, you need to design your mobile app. Just replicating your website in an app is not enough. You need to think about responsiveness, screen size, how the interface looks, etc. 

 

Moreover, there might be a lot of elements on your website, but on a small screen, you need to be organized and keep the space decluttered. So think about it and remove unnecessary options from the screen.

 

Also, make sure that the navigation pages on your mobile app are less than the website. Customers don't like scrolling too much. For them, a mobile app means a direct solution to the problem. 

 

Therefore, your app navigation should be simple, and smooth. Add all the categories and sub-categories on the top.

 

  • Work on the Checkout Process

Do not make your checkout process lengthy. Customers get sick of lengthy questions, registration, and detailed descriptions before the final purchase. If they find that in order to purchase a product, they have to navigate 3-4 pages, they are likely to abandon the product. 

 

So, keep your checkout process simple. Use an alternative approach to extract information. Ask users to log in from their Google or social media accounts. This way, they can check out in one go, and you can collect the information.

 

Also, offer your users with features to save their details for future purposes. By doing so, you can make the purchase quickly in a few steps. 

 

If you don't want to increase your cart abandonment rate, ensure that you have a streamlined checkout process.

 

Last but not Least

Check the structure of your Magento 2 mobile app. Make sure it's streamlined and secure. 

 

And finally, partner with a Magento 2 development company. You can even go for a readily available extension and develop your app on your own.

 

____________________________________________________________________________________


Summary

This article provides you with tips to convert your Magento e-store to a Magento 2 mobile app. Keep reading!

 

Flutter App Development: Basics and Benefits

 

According to Statista’s survey from last year, 42% of software developers surveyed chose ReactJS as their preferable cross-platform mobile framework for app development. The noteworthy point is that this share of respondents stayed the same for 2019 and 2020.

However, even more interesting is the difference in the percentage of developers who chose Flutter. It jumped by 9% to reach 39% in 2020 from 30% in 2019.

If you are new to the app development industry and don’t know about Flutter, you are at the right place. You’ll learn about Flutter, its advantages, and how to create a Magento 2 Flutter App in this post.

What is Flutter?

According to Flutter’s official site, “Flutter is Google’s UI toolkit for building beautiful, natively compiled applications for mobile, web, and desktop from a single codebase.”

In other words, it is a free and open-source mobile user interface framework that Google created and released in May 2017. It helps you create a native mobile application with just a single code.

It refers to two things:

  • An SDK (Software Development Kit) is a collection of tools to help you develop applications. You can compile your code natively using these tools to develop apps in both iOS and Android systems.
  • A Framework is a library collection of reusable UI elements, including buttons, text inputs, sliders, etc., that you can personalize as per your needs.

Flutter requires you to use Dart – Google’s programming language to develop an app using it.

Benefits of Using Flutter

Over 2 million developers have already used Flutter as of spring last year and still counting. There are several advantages of using Flutter to develop a Magento 2 Flutter App.

Uniform UI and Business Logic across All Platforms

In general, all cross-platform frameworks provide a way to share codebase between platforms. On the other hand, Flutter allows the exchange of both UI code and UI itself between platforms.

Unlike other cross-platform frameworks, Flutter doesn’t require any platform-specific UI components to render the UI. Instead, it needs to show the application UI only a canvas to draw onto. This helps maintain consistency across different platforms without much hassle.

Also, sharing the UI and business logic helps save time and effort for the developer.

Reduced Coding Time – Faster Development

Flutter has the “hot reload” feature. This feature helps you quickly review the changes you apply without losing the current app state. You can easily experiment and build UIs, add features, test them, and fix bugs.

Thus, it helps reduce the overall app development time and enhances the app development process’s speed.

Besides, Flutter provides an extensive range of ready-to-use customizable widgets, making app development faster and simpler.

Native App Performance

Instead of relying on any intermediate code representations or interpretation, you can build a Magento 2 Flutter app directly into the machine code. It helps eliminate the performance bugs of the interpretation process. It enables you to compile your application more efficiently and faster.

Further, Flutter also lets you use existing Java, Objective-C, Swift code to access native features on iOS and Android. This is the reason that the performance of a Flutter app closely resembles that of a native app.

Expressive and Beautiful UIs

To make an app’s look and interface expressive and engaging, widgets should be attractive. They should also be flexible, structural, interactive, and customizable. Flutter has a rich collection of widgets that you can use to create flexible and expressive designs.

Increased speed of time-to-market

Time to market (also called TTM or time-to-market) is the period between the conception of a new idea and its release in the marketplace. You can also call it the time a team takes to develop an idea, build a product, and sell it in the market.

Coming to Flutter development, it is easier and quicker in comparison to other cross-platform frameworks. In fact, the person-hours you need to develop a Magento 2 Flutter app is around half of the person-hours you need for a native app. The reason is that you don’t need to develop the same app separately for Android and iOS. This is because Flutter doesn’t require you to have any platform-specific code to add any desired visuals in your app. You can implement any 2D-based UI without any need to interact with a native app counterpart.

Ideal for MVP

Flutter is an ideal choice for start-ups who want to develop MVPs (Minimum Viable Products) to show to the investors. As a Flutter mobile app looks and behaves natively on Android and iOS, it gives the investors a clear idea about your MVP. It helps expedite the process of attracting investments from potential investors.

Support for Complex Animated UI

Flutter provides the ability to customize virtually everything on the screen irrespective of the complexity involved. Though it is possible to customize UI on native platforms, it is comparatively time-consuming. On the other hand, Flutter makes the process of UI customization highly flexible and versatile. This helps perform shared element transitions, shape/shadow/color customizations, and other processes without straining yourself.

We can help you deploy a Flutter app!

Large Support Community

Flutter Developer Community can help answer all your questions and stay abreast of every new and exciting development in Flutter. You can interact with other developers, take help, and learn more through Stack Overflow, Gitter, Meetup, Flutter Community Slack, r/Flutterdev on Reddit, and other platforms. This helps make your app development learning fun and easy.

Over to You

Flutter can be an ideal pick for newbies and startups to develop an app due to ease of coding and flexibility.

We can help you build a cross-platform Magento 2 Flutter app from scratch. Our app development team has vast hands-on experience who can understand your business requirements and develop your e-commerce app accordingly. You can also avail of continuous support for app development from our team.

Original Blog: https://www.appjetty.com/blog/flutter-app-development-basics-benefits/

Your Guide to Taking Your Business Global

Been a few years into your business with everything going good in your domestic market?

The next step you must be thinking of could be something like expanding your scope of products/services. Or it could be acquiring some small competitors in your industry and enhancing your brand outreach further.

Or it could be something even bigger – Stepping into the international market, going global!

While all these steps have their own challenges, going global can be a bit more challenging.

There is a lot more than meets the eye that goes into going global.

In this post, we are going to walk you through the steps to successfully take your business global.

Conduct Research – Test the Waters

Every country has its own trade norms and policies different from the others’. So, never presume that your new target market will have everything the same way your domestic market has.

Dig deeper to analyze the target market, trade rules, tax policies, etc., and proceed accordingly.

For instance, according to the World Bank’s Ease of Doing Business Index 2020, France and Singapore are on top. On the other hand, towards the bottom are countries like Eritrea, Somalia, Lichtenstein, etc.

It means the overall trade environment in France and Singapore is the most conducive. And that in the bottom-lying countries like Somalia is the least conducive.

So, consider this factor of ease of doing business before you target a new international market.

Analyze the Target Market

Every country has different consumer habits and product preferences. Therefore, always consider the market size and opportunity. Analyze the local competitors there and the products they sell.

Also, understand that you may have to keep your product prices higher than local competitors’. So, think of how you can capture your target leads and sales at a higher price. Find out if there is any gap in the market that you can fill with your product(s).

You can make changes in your products to cater to the target consumers’ preferences. You can also hire a local person who knows the market in and out and can help you hit the right chord with customers.

Take due care of the cultural sensitivities of your target market while doing business. Make sure that you don’t hurt the cultural sentiments of the local customers through products or communication.

Consider the example of Parker Pen. When Parker Pen launched a marketing ad in Mexico, they meant to convey – It won’t leak in your pocket and embarrass you.

However, the company mistakenly chose to use the word “embarazara” (to impregnate) to replace the word “embarrass”. The literal meaning of the ad became – It won’t leak in your pocket and impregnate you.

Later, they had to reassure Mexicans that the ad had nothing to do with impregnation. And no pen would “impregnate” them!

This is a good example to show how a lack of knowledge of the language and cultural intricacies can land you in hot water.

Develop a Business Plan – Operational and Financial

Develop a business plan that can help you penetrate your target market well.

Consider your target market’s economic, governmental, and environmental conditions. Accordingly, localize your business plan.

Set your short-term, mid-term, and long-term goals to measure your progress over time.

Employ a senior interim executive with deep domain expertise instead of employing executives from your parent company. It will help you hit the market and drive organizational readiness faster. In the meantime, you can focus on training your executives for the new target market. You can also hire the right senior management team later once the interim team lays the groundwork for you.

Consider the initial investment you’ll need to make and also the recurring expenses to keep the business running. Plan your budget in accordance with that.

Don’t Forget Logistics

Logistics is a factor you can’t overlook at all – especially when going global.

DHL, FedEx, RoyalMail, Australia Post, etc. are some popular international shipping service providers you can consider.

Vet all your options and pick the delivery partner that suits your needs the best.

For instance, Australia Post is a renowned shipping service provider in Australia. If your business is Australia-based and you want to take it global, you can consider Australia Post. It offers reliable and nominal delivery services for individuals, businesses, and enterprises.

Consider an Australia Post Shipping Extension to integrate to your e-store to avail Australia Post shipping services.

Our Magento 2 Australia Post Shipping Extension is a cutting-edge extension that can help you integrate and avail Australia Post shipping services. Using it, you can calculate live shipping rates both for standard and contract-based services. You can also enable or disable multiple shipping services and configure a default weight for shipping rate calculation.

Localize Your Marketing Campaign

The more you localize your marketing campaign, the higher your chances of success are. Localization begins with the product first. Localize it to make it ideal to market to your target market. Next comes the localization of your e-store.

If you have a site, you should localize that for your target market. Understand that localization of your e-retail site doesn’t mean only translation. Consider localizing your site to rank in search engines other than Google also.

For example, Yandex is a popular search engine in Russia. If you want to target Russia, your branding should match that. Your site language and keywords should be fit to rank in Yandex for the Russian market. Similarly, Baidu is the right search engine to penetrate the Chinese market.

To get help building a fail-safe SEO strategy with the right keywords, consider hiring a local SEO service provider. They can be your best guide to help plan your online and offline marketing strategy and bring you good results in a short span.

Final Thoughts

Expanding your business beyond boundaries can pose challenges. However, with the right strategy and approach, you can overcome them and drive success.

If you are also an e-store owner looking for a shipping extension, our Magento 2 Australia Post Shipping Extension can be the right fit for you.

Original Blog: https://www.appjetty.com/blog/your-guide-to-taking-your-business-global/

E-Commerce Delivery Solutions to Strengthen Delivery Strategy

Have you ever decided to not buy anything from a brand due to a poor delivery experience? Or have you ever opted out of an online purchase due to high delivery charges? If you never have, it’s exceptional. And if you have, you aren’t alone.

Long delivery periods, late deliveries, high delivery charges, and lack of choice of ecommerce delivery options, top the list of online shoppers’ pain points.

If you are also an online store owner looking to eliminate the bottlenecks in deliveries, you are at the right place. This post is about the ecommerce delivery solutions or tips that can help create an infallible delivery strategy.

Importance of a Strong Delivery Strategy

A strong delivery strategy holds importance in numerous ways.

  • Brand Loyalty – Customers are spoiled for choice. If you can’t stay ahead of your competitors and ensure fast deliveries, your customers may drift away. Also, if you charge higher shipping costs, they won’t stay for long. Fast and nominal ecommerce delivery options will help boost your brand loyalty and repeat business.
  • Lower Cart Abandonment – If customers have to pay higher shipping charges or wait longer for deliveries, they may abandon the cart. Instead, using efficient ecommerce delivery solutions can help ensure fast and low-cost deliveries. This will eventually help take conversion rates high.
  • Enhanced Upselling – Flexible and efficient ecommerce delivery options to give customers more freedom to control delivery dates or timings can help. You can win their trust and pitch for sale of products other than what they are looking for.
  • Helps Stand Out – Offering faster and nominal ecommerce delivery options can help you stand out from your competitors. Over time, it can help expand your customer base and rule the market.
  • Enhanced Delivery Experience – More control over deliveries means a better delivery experience. Ecommerce delivery options like package rerouting, shipping address validation and correction, etc. can help enhance customers’ delivery experience.

A Peep into Fast-Changing Customers’ Expectations from Deliveries

E-commerce has been there for around two decades. Earlier, the business owner could be the decision-maker and pick the ecommerce delivery solutions that suited them more than the customers. Well, things are no longer the same.

The global e-retail giants like Amazon, eBay, Walmart have pushed the envelope of ecommerce. They have introduced customer-centric approaches and made ecommerce delivery options better and flexible.

There is one more big reason you can’t afford to ignore. The Covid-19 pandemic. Situations have started improving now with people going out for in-store shopping. But yes, the shopping habits of people won’t ever be the same as in the pre-Covid era. More people than earlier have embraced online shopping and will continue to do so.

In fact, eMarketer forecasted an increase by 32.4% in ecommerce sales in 2020 and a fall by 3.2% in brick-and-mortar sales.

National Retail Federation, the world’s largest retail trade organization, recently conducted a survey on customers’ shopping preferences.

Here are the insights into surveyed customers’ preferences.

  • 97% opted out of the final purchase as shopping wasn’t convenient to them.
  • 83% state that convenience matters more to them now than 5 years ago.
  • 52% say that convenience while shopping influences half or more of their purchases.
  • 38% of online shoppers want shopping experience to be convenient at the very beginning in the research phase, 20% right before check-out, 18% at check-out, and the rest 23% post-purchase.

In yet another survey by NRF two years ago, (one of those years was when the pandemic affected everything) 65% online shoppers surveyed said that they search for free-shipping thresholds before even adding items to their carts. 39% want the two-day shipping to be free of cost, and 29% have opted out of a purchase because two-day shipping wasn’t free.

As evident from the stats, customer-centric solutions are the need of the hour.

If you analyze the stats more carefully, you can see that the delivery aspect has been crucial even before Covid. And with Covid-19, it has become even more crucial with 18% who want convenience at check-out.

This “convenience” spans every single aspect of delivery. Be it ecommerce delivery options, delivery charges, payment methods, or anything else; everything should be convenient. From a small online store owner to a big enterprise, nobody can survive without “customer-first” ecommerce delivery solutions.

Thus, a strong delivery strategy is a potential game-changer for the e-commerce industry today.

Ecommerce Delivery Solutions and Ideas to Boost Deliveries

1. Multiple Ecommerce Delivery Options

Offer your customers multiple shipping options including same-day, next-day, two-day, or standard shipping. This will give them a better control over their delivery charge and speed of the delivery.

2. Offer Free Shipping

If your budget allows, offer free shipping for a purchase exceeding a certain amount. For non-urgent purchases that your customers can wait longer, this tactic can help engage them. If you want, you can compensate your delivery charges by adjusting them somewhere in your selling prices.

3. Avail of Delivery Incentives

Utilize time and price delivery incentives to attract sales – especially during festivals. For instance, a time-sensitive incentive like “Order by New Year Eve to win a freebie” or a price-sensitive incentive like “Free shipping for purchases above $200” can drive conversions.

4. Display Delivery Dates

To ensure customers’ convenience, always display delivery timelines and prices on the checkout page. It will help them pick the most suitable shipping option according to the delivery period and price.

5. Share Tracking Info

Enabling your customers to track their packages is a sure-fire way to win their trust. There are a number of ecommerce delivery solutions or services that you can pick from to auto-send tracking info of packages. Real-time tracking of packages will enhance transparency and brand loyalty.

6. Adopt BOPIS – The Popular Hybrid

Over 90% of customers surveyed by NRF rated BOPIS as convenient. Buy-Online-Pick-In-Store blends the experience of online shopping and in-store shopping. If you have N number of physical stores, you can integrate in-store pickup using one of ecommerce delivery solutions for that.

Our AppJetty Magento 2 Store Locator Extension is also one such next-gen ecommerce delivery solution. It enables customers to pick up their products from a nearby store easily. It lets the admin configure N number of stores, provide curbside pickup option, display available stores on the product page, and allows selection of a preferred date and time slot.

7. Offer Zip Code Validation

Let your customers check for the product deliverability to their address before checkout by entering their zip codes. It will help prevent unwanted order cancellations later and maintain complete transparency.

Our Magento 2 Zip Code Validator is one of the next-gen ecommerce delivery solutions that enable customers to check for the deliverability of products to their addresses through zip codes. It lets you whitelist or blacklist zip codes to allow or restrict deliveries respectively to them. You can also customize the zip code check label and button, availability/unavailability messages to engage customers better.

8. Let the Customers Be in the Driver’s Seat

Allow your customers to take the reins of the delivery process. Give them the freedom to choose delivery date and time slot. This will make them feel more connected with more flexibility in scheduling their deliveries. As a result, they will look forward to returning to your store for repeat purchases. You can also display cut-off time to customers – the time beyond which any order won’t qualify as the order on a particular day. Besides, you can specify non-working days and time-slots for your customers to view and decide when to order.

Our Magento 2 Delivery Date extension is one of the feature-rich ecommerce delivery solutions that help customers choose a preferable delivery date and time slot. It helps configure same-day delivery and custom delivery options for special customers. You can also choose to display the scheduler on Product Page or Checkout Page.

9. Communicate More and Better

No matter how advanced ecommerce delivery solutions become, you still can’t ignore the importance of effective communication. If a delivery goes amiss despite all measures, be ready to accept and handle your customers’ complaints. Convey the reason for the delivery issue and the effort you are making to resolve the issue, politely. Let them know that you value them and that you are ready to take every step possible to not let the issue repeat.

Ready to Have a Strong Delivery Strategy in Place?

A strong delivery strategy is indispensable for an online business. With the right ecommerce delivery solutions and strategies, you can make your delivery strategy highly productive.

With 14 years of experience in tech integrations, we offer the most suitable ecommerce delivery solutions to suit your business requirements. You can also get the best advice from our industry experts on how to formulate a strong delivery strategy. Looking forward to hearing from you.

Original Blog: https://www.appjetty.com/blog/ecommerce-delivery-solutions-and-tips-enhance-delivery-strategy/

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Ecommerce Localization: Your Key to Grow Your Business Globally

Online business will be the future of the retail industry. Don’t believe me? Well, here is a stat that may change your opinion. According to Nasdaq’s findings, 95% of purchases will be online or via e-commerce by 2040.

Also, the world is turning into a global village. Thanks to the rapid advancement of digital technology we have today. So, if you dream of taking your business beyond your country’s boundaries, here is the deal for you.

Go online if you haven’t yet. And the second thing – go for ecommerce localization and not translation, for your online store. Confused?

Well, there is a difference between ecommerce localization and simple translation. Stay tuned to find that out.

Ecommerce Localization v/s Ecommerce Translation

People most often use the word localization and translation interchangeably when it comes to ecommerce. Well, they are similar but not the same.

Think of it this way:

Every localized site is a translated site but every translated site may not be necessarily a localized site.

Let’s dig deeper to know more.

Ecommerce localization is the adaptation of your online store to a foreign language and culture. It doesn’t mean translating just the content on your site. Ideally, your localized online store should have content tailored to your target region’s culture.

On the other hand, translation is simply translating the content into your target language without considering your target market’s cultural aspects and local norms.

Why Ecommerce Localization Matters – Importance and Benefits

Put yourself in your target audience’s shoes. Would you like to view your favorite site in French if you are an Australian? You won’t. So, the same thing holds for your target country’s audience. They will prefer to view your site in their native language – and not yours. Hence the concept of ecommerce localization!

Benefits of Ecommerce Localization

Helps Penetrate into Local Markets Better

Ecommerce localization gives you an edge over the other non-native brands eying a target country. You can give a tough competition to local e-retailers by localizing your store well. You can also localize your branding across various channels and appeal to local customers better. This way, you can take your customers’ localized experience up a notch.

Helps Build Trust and Increase Visibility

As per CSA’s survey, 60% of over 3000 global customers surveyed in 10 non-English speaking countries including Brazil, China, France, Germany, Indonesia, Japan, etc. rarely buy anything from English-only e-stores. It means that you can miss out on a big opportunity to tap into non-English speaking countries without ecommerce localization.
That is why, by localizing your e-store for different languages – especially other than English; you can widen your growth opportunities. When customers notice your efforts to localize their shopping experience, it will compel them to return the favor by showing loyalty to your brand. It will build trust in your target customers and attract higher repeat sales over time.

Decrease in Customer Support Issues

At times, customer support issues are nothing but the result of miscommunication. The customer may misinterpret or miss any information in the product description or visuals. As a result, they may end up buying a product only to face issues later. You can reduce these instances dramatically with ecommerce localization.
When all the elements of your e-store are culturally and linguistically accurate, your customers are less likely to miss or misinterpret something. Besides, if you hire a customer support agent who knows their native language, it can be a cherry on top.
If you localize reviews on your site, they can work magic for your store. This is because local customers like to see positive reviews in their native language and of their use case. Localized reviews accelerate the process of decision-making by letting them verify the validity of a product’s usability.

Best Practices to Follow for Ecommerce Localization

Adhere to the Local Rules and Norms

Be a Roman when in Rome. There is a difference in cultures of different countries. Learn the local communication ethics and rules prior to ecommerce localization. You should know the way to address your customers on your website based on your target market.

For instance, informal tone is quite acceptable in the West. On the other hand, the East may prefer a more formal tone of interaction on your website. Further, Western countries are generally more liberal and open to various topics including sensitive ones (homosexuality, atheism, etc.) as well. On the contrary, certain countries of the world – especially in the Middle-East may not find your posts with such references pleasing.

So, respect the conservative sensibilities.

Don’t Ignore Social Media

Some professionals make a mistake of underestimating the power of localized experience on social media. Localizing your site isn’t enough. If you don’t localize your social media accounts to resonate with your target audience, ecommerce localization is incomplete.

Leverage Localized User-Generated Content

For around 9 in 10 customers, an online review is important for them. 72% say that positive reviews increase their trust in a brand. This implies that you should display your customers’ reviews in your target audience’s language to make it work.
It means, if a customer is Spanish, they must be able to view and submit reviews in Spanish.

Tap into the Local Festival Shopping Sale around the World

The more you tap into local festivals, the higher are the chances of customers relating to your brand. While some festivals like Christmas, Eid, Black Friday, Holi, etc. are global phenomena; every country has its own unique festivals.

For example, Carnival in Italy and Brazil and La Tomatina in Spain are highly popular. So, ensure to make the most of these special festival seasons in your target countries. Localize your marketing efforts, marketing content, and even offerings to interest your customers. If required, hire a local marketing expert to help you build the best marketing strategy for festivals.

Localize Your Mobile App

Mobile shopping is no longer a far-fetched talk. In fact, mobile commerce sales are forecast to touch $3.56 tn in 2021. So, don’t restrict your ecommerce localization only to your website. Expand it to your mobile app as well. Before publishing, check for any errors in intended translation and see to it that the final translation is completely error-free.

Process Payments in Local Currencies

Enable your customers to pay for anything they buy in their own currency. Integrate the feature of currency conversion in your shopping cart and checkout page to localize shopping experience.

Say YES to Ecommerce Localization – Get Ahead of the Curve

Now that you know how valuable ecommerce localization is for your business, it is high time you set it right. By following localization best practices for your ecommerce website, your sales can skyrocket.

If you are looking for an easy way to localize your online store, our Magento 2 Language Translator can be the right fit for you. It has got WYSIWYG editor, database search and translate, instant translations, mass translate, and all the other features you seek in a language translation plugin.

You can get a live demo, and reach out to us to integrate the extension with your store!

Original Blog: https://www.appjetty.com/blog/ecommerce-localization-key-grow-your-business-globally/

Why You Should Choose a Dynamics Mapping Tool?

Are your sales reps continuously complaining about the chaotic way of managing tasks? Do they often confuse and end up reaching the wrong door with the wrong product? Or is reaching on time trouble for them? 

That indicates that you need a solution that can streamline your sales team’s operations and help them work effectively. A tool like Dynamics 365 Field Mapping could prove helpful.  

It would help them automate their tasks. For instance, a sales manager can track all the activities and know – how a rep performs on the field. 

Wondering what more it has to offer?

Let us see how Dynamics CRM Mapping Field helps boost sales. 

  1. Appointment Management

In 9 to 5 official hours, your sales reps have to meet multiple clients at different locations and times and manage all the desk tasks. It could be difficult for them to handle meetings and tasks effectively and on time. 

That is when the Dynamics CRM Mapping tool will help you with appointment management. Using it, your team can get an overview of their tasks with marked priorities. Further, they can reach their clients on time. Besides, the module would reduce the unwanted paperwork to manage clients’ details and other appointments. 

  1. Record Mapping

With a mapping tool, you can map your records on the map and view them using different filters. You can filter the data based on region, drawing territory, proximity, etc. It will give a visual understanding of the territories, regions, product demand, and more. Overall, it would help make better decisions.   

  1. Location-based Targeting

With location-based targeting, your sales reps can target customers according to the location. They can research a specific location and give data to the marketing team, who can then plan marketing strategies. It would also help the team understand their potential clients. 

  1. Heat Map Visualization

No one likes scrolling through the Excel sheet to get the correct information. It can be a pain for the sales team, who needs to know the lead count and customer information to take the next step. 

But with Dynamics CRM Mapping Field, you can now view the data in different ways like pie charts, column charts, heat maps, etc. With heat maps, you can get a bird’s eye view of the records and activities. 

It will not only enhance work efficiency but also provide needful data at the right time. 

  1. Route Optimization

The important rule of business is never to let customers wait. When it comes to sales reps, it becomes more critical to reach a place on time. Well, it’s possible with a Dynamics Mapping tool. It has a route optimization feature using which your in-house team and sales reps can reach a place on time. They can find optimized routes and reach clients faster. This way, they won’t miss out on the meetings or take the wrong route. 

You can access defined routes from Google Maps, Waze Maps, or Apple Maps.

  1. Live On-Field Tracking

It’s difficult for an on-field sales team to report every activity to managers. It’s frustrating and time-consuming to update everything.

With live-field tracking, you can track your on-field team, know their location, upcoming meeting details, and even share the optimized route. 

  1. Secure Sharing

Data security is vital for businesses. With a security template, you can share all the confidential information across your team without any fear of data leaks. 

This means that you won’t have to use different apps for security purposes. 

  1. Territory Management

With the Dynamics Mapping tool, you can visualize and create territories. You can also assign territories to your sales team directly from the CRM. 

And thus, having a Dynamics 365 Field Mapping Tool is essential for your business. 

Industries that can Benefit from Magento 2 Mobile App

Till a few years back, online businesses relied heavily on eCommerce websites. However, the advent of technology, the growing competition, and the use of mobile devices have made mobile apps – a must-have for businesses. 

While there are numerous eCommerce platforms, Magento is one of the most popular options. And a Magento 2 mobile app can scale up your business. If you have a Magento store, you can get the best out of it. With Magento 2 app builder, you can even customize your app, or to be precise, build and launch your app in hours. Besides, it will let your customers access your business while on the go. 

If you’re wondering whether a mobile app is suitable for your business or not, then read this article. It covers different industries that can benefit from it. 

  1. Grocery

One industry that has seen a tremendous growth rate in the past year is grocery. People are ordering grocery items online due to the fear of infecting themselves. This change that has emerged out of necessity will soon become a habit. 

If you have a grocery store, it’s time to build a grocery mobile app. However, make sure that your grocery app has all the standard features such as registration, profile management, product catalog, order tracking, address management, online payment, push notifications, etc. 

  1. Fashion

Fashion is in itself an evergreen trend! Even amid pandemic, people haven’t stopped buying custom t-shirts and printed masks. In fact, they are the latest trend—a mask in contrast with a T-shirt/apparel.

So, as a fashion store owner, you can amp up your business with a Magento 2 mobile app that provides live data sync, multilingual support, social media authentication, and voice and barcode search. You can also include a wishlist, single-page checkout, order management, multiple payment gateways, and other native app features. 

These features would help drive customer engagement. 

  1. Home Decor

People’s love for modern art pieces and ecstatic decor items is never-lasting. However, the pandemic has given it a new direction. Home decor has become a new hobby. People are not second-guessing while buying an indoor plant or a piece of furniture. 

So, an online home decor business must have a mobile app with features including a DIY layout editor, firebase analytics, product social sharing, autofill address, one-page checkout, product filter, and payment options, etc. 

It will create an immersive shopping experience and also drive sales. 

  1. Jewelry

The jewelry business is not going out of fashion anytime soon. The market may go up and down, but it has strong roots. 

So, if you’re in the jewelry business, make sure that you have a mobile app. It will help you catch customers’ attention and increase retention. 

But while building, ensure that the app has all the necessary features – featured product banner, wishlist management, product filter, coupons and offers, live data sync, firebase analytics, and more. 

  1. Healthcare

People are more mindful of their health now. They know the importance of good health, and we can witness its effect on the app stores. There are more healthcare apps in the market, and the number is increasing because people are demanding online services – video consultation, online booking, digital prescription, telemedication, and so on. 

Considering this demand, it’s necessary that healthcare industries opt for a mobile app. With it and the features such as detailed doctor profiles, medical records, effective matching, medical monitoring, communication history, and 24*7 support, they can provide patients with the best services. 

Wrapping Up

Automotive, logistics, real-estate are a few of the other industries that can benefit from a Magento 2 mobile app

It’s a great asset to businesses having a Magento store. It can simplify shopping and enhance customer experience. Besides, a Magento 2 mobile app builder can make it easy for you to move your store to a mobile app. With drag and drop, you can build your own app and launch it within an hour or two.

7 ECommerce Delivery Ideas to Boost Sales

Jack, an online clothing store owner, received 2X more orders than what he received regularly. All thanks to a single change that he brought in his store.

That one change was a solution for all his pain points – long delivery periods, late deliveries, cart abandonment, poor customer experience, reduced sales, lack of eCommerce delivery options, etc. 

It provided him with benefits like – increased brand loyalty, lower cart abandonment, enhanced upselling, and better delivery experience. 

He calls that one change – Magento 2 Delivery Date extension. A simple delivery extension benefited him with convenience – the most important factor for driving sales. However, he says that having the extension doesn’t guarantee results. You need to put in some efforts – implement some strategies. Those efforts are the ideas that we’ll learn in this article. 

  1. Provide Multiple Delivery Options

While integrating Magento 2 estimated delivery date extension, make sure you offer customers multiple delivery options such as same-day delivery, next-day, two-day, or others. It will give them control over their orders and delivery speed. 

  1. Offer Free Shipping

If you can afford to give out free shipping, then go for it without a second thought. Offer free shipping when a purchase exceeds a certain amount. For standard deliveries – customers who can’t wait to receive their orders, the free-shipping tactic could help increase engagement. 

You can even compensate for delivery charges by adjusting it in selling price. 

  1. Give Delivery Incentives

Use the Magento 2 Delivery Date extension creatively. Utilize price incentives to attract customers and boost sales—for example, a time-sensitive incentive or a price-sensitive incentive. Examples include – order by tomorrow evening and get a freebie, free shipping on orders above $200, etc.

These kinds of incentives can drive conversions. 

  1. Display Delivery Dates

If you want to enhance the customer experience, display delivery dates, time, and price on the checkout page. Use Magneto 2 estimated delivery date extension to allow them to choose their delivery date and time. 

The extension provides the feature that makes it convenient for customers to decide when to receive their order delivery. It helps them pick the suitable option based on price and delivery availability. 

  1. Share Tracking Information

Enable your customers to track their packages. It will win their trust. There are various solutions that you can choose from to offer package tracking info. Real-time tracking would help build brand loyalty and credibility. 

  1. Adopt BOPIS

BOPIS stands for Buy Online Pick In-Store service. It provides a mix of online and in-store shopping experiences. Around 90% of the customers find BOPIS convenient. If you have x number of physical stores, you can provide an in-store pickup option with eCommerce delivery. 

If you want, you can integrate a store locator too. It will enable customers to pick the products from their nearby store. 

  1. Offer Zip Code Validation

The worst thing is updating customers about the delivery unavailability after they have gone through all the order purchasing steps. 

So, the good idea is to let them check the availability before the checkout. It would be better if they could check it even before adding the product to the cart. 

The zip code validation will prevent unwanted cancellations and increase transparency. 

Also, you can integrate a zipcode validator tool to make the process easy and fast. The extension will allow you to blacklist or whitelist the zipcodes. You can even customize the zipcode check labels and buttons. 

Let Customers Control their Orders

Allow customers to take control of their deliveries. Let them choose their delivery date and time slot. It will give them more flexibility in the orders. As a result, the chances of their returning back to your store are high. 

You can also give them a cut-off time to place orders, especially for same-day delivery. Besides, you can specify working and non-working days, holidays, and other leaves. 

Hence, integrate a Magento 2 Delivery Date extension to make all this possible. 

Fashion App: The Future of Online Fashion Industry

The fashion industry is undergoing a big-time digital transformation that no one can afford to ignore. Well, here’s a stat to corroborate my statement.

Fashion eCommerce is forecast to reach a market size of $100.3 bn by the end of 2025.

So, it’s evident that the online fashion retail industry is never going to look back. Thus, most of the fashion retailers have already turned online or are planning to go online soon.

While a website is indispensable for the online fashion business, does it suffice today? The answer is NO. A cross-platform fashion app for Android and iOS is a must to accompany it.

If you ask why you need a fashion app for Android and iOS, the answer lies in its benefits. So, if you are a fashion retailer or thinking of becoming one, here’s a post for you. By the end of this post, you’ll learn how a fashion app can augment your online fashion retail business. You’ll also get clarity on how to build a fashion app and more.

Advantages of a Fashion App

  • Increased Brand Awareness and Visibility

If you have a fashion app, you get an edge over other online fashion retailers. This is because a mobile app helps you boost your brand awareness and visibility. Marketers are always on the hunt for new platforms to advertise their brands, products, and services.

With a feature-rich fashion app for Android and iOS users, they can get help making the target audience notice your brand easily. Every time a user unlocks their phone, they can view your brand’s logo. Over time, your logo becomes your identity, and people start recognizing your brand with your logo. Hence, both visibility and awareness go high.

Looking to boost your brand awareness and visibility with a powerful cross-platform fashion app for Android and iOS? Our MageMob App Builder can come in handy to serve the purpose.

  • On-the-Go Access

In comparison to a website that may need timely maintenance or repair, a fashion app for Android or iOS is likely to need it less frequently. This is why a fashion app rarely goes slow or down, and customers can access its features on the go.

When customers get to use your fashion app for Android and iOS anytime they like, they are more likely to shop from you. As time passes, the number of your fashion app users increases and helps bring more traffic and sales.

  • Helps Build Customer Loyalty

If you build a fashion app for Android and iOS users, it helps you build customer loyalty. Once your customer downloads your app, they would more likely use an app instead of your website to make purchases due to convenience.

If you tailor your app to personalize their shopping experience by including the latest features, it will boost your customer loyalty in the long run.

Want to build customer loyalty fast with a futuristic fashion app for Android and iOS? We can help you out.

  • Enhanced Shopping Experience

A well-optimized fashion app increases the convenience of online shopping with the “tap and swipe” functionality. This way, a cross-platform fashion app for Android and iOS platforms helps enhance customers’ shopping experience more than a site.

  • Improved Customer Retention

A website may not be as effective as retaining customers as a fashion app is at times. A customer goes on your site, makes a purchase, and forgets! The same is not the case with a mobile app.

There are push notifications that you can leverage to engage and re-engage customers via your app. When your app users view a relevant push notification (say an offer, sale, etc.), the chances are high that they open your app. Push notifications are a means to keep reminding your customers about your existence.

Besides, there are back-in-store alerts that you can avail of to bring back your customers. If customers don’t find a product they like available in your store, they abandon the store. However, with back-in-store alerts via apps, you can notify your customers when the product is available again. Back-in-store alerts not only help you decrease your cart abandonment rates but also improve the retention rate of permanent customers.

  • Location-Based Targeting

A fashion app also enables you to harness the power of location-based targeting. You can collect customers’ data, their demographic details, purchase patterns, and preferences. All this data can tailor your products to suit your target customers in different regions or countries. You can also tap into local festivals of a region or country by offering region-specific discounts on your app. This also helps you increase your outreach to different regions’ customers better and efficiently.

All in all, location-based targeting, if done rightly, can bring good results in less time.

  • App-Specific Offers and Discounts

Unlike a website, you can engage your customers in more ways with your fashion app. A good way is app-specific offers and discounts. Humans tend to appreciate anything that they get at a lower price or with some benefits.

You can choose to provide some app-specific offers and discounts to your app users. This encourages them to download your app, and more importantly, keep it after the initial purchase.

For example, you can give a discount on the first purchase to a new customer to your app and is making their first purchase. Similarly, you can start a loyalty program to give some reward points for every purchase made via the app.

These strategies help you stand out among any other fashion brand that doesn’t have a fashion app for Android and iOS.

  • Enhanced Social Media Visibility and Cross-Channel Marketing

By integrating functionalities like in-app messages, comments, photo-sharing, and social media login, you can enhance your social media visibility. A fashion app with social media integration can help you tap into social media’s potential and drive more traffic to your app and site from there. It can also help spread good word-of-mouth via your app reviews and social sharing of products.

How to Build a Fashion App

When it comes to building a fashion app for Android and iOS, there are two ways to do that.

The traditional way generally involves the following steps – hiring a developer, conveying your requirements, getting iterative updates, reviewing the final app, and publishing it after everything is fine. While the process sounds too easy to follow, it may not be that easy, especially for start-ups or amateurs with budget and expertise limitations.

Nevertheless, there is another way out – faster and more cost-effective.

Use a fully scalable, customizable, pre-built, ready-to-integrate, and cross-platform framework to develop your fashion app for Android and iOS. And our Magento App Builder can be the ideal choice for that.

Launch Your Fashion App in Just 48 Hours with MageMob App Builder

Our MageMob App Builder for Magento comes with support for all the native app features you seek. Be it user profile management, seamless navigation, one-tap checkout, you get it all under one roof.

To add to your joy, it is fully scalable and you can edit and update functionalities in real-time without any hassle. The cherry on top is the high ROI you get due to a minimum investment. We ensure that people recognize your app as yours, not someone else’s. For that, we provide a white-label app development service where we develop and hand it over. Once launched, it’s all yours – by name and fame. We won’t claim any stake and credit – nope!

Coming to mobile-specific features, our Fashion mobile App development provides them all. Appealing product showcase, wishlist, social reviews, referral programs, and more.

So, what are you waiting for? Now that you know how to make your own clothes app, now is the time to make it happen with us by your side.

You can check out our Fashion App Builder, and you can get in touch with us to integrate it.

Original Blog: https://www.appjetty.com/blog/fashion-app-for-android-future-online-fashion-industry/

E-Commerce Delivery Trends to Zero in on, in 2021

The last year wasn’t just like any other year. It was full of panic, hustle, and uncertainty. The pandemic afflicted people across the globe. Now that vaccination drives have started in several countries, and people have got more cautious than ever, things are slowly back on track. Amid several industries that witnessed plummeting profitability, one industry has succeeded beyond expectations.

That’s the e-commerce industry!

This industry has seen a dramatic rise in terms of revenue and demand since Covid-19.

One of the important aspects that you can’t afford to ignore in e-commerce is the delivery part. If you have a strong delivery strategy in place for your e-store, you are sure to stay ahead of the curve. To handle the surge in online shopping, e-retailers have tweaked their delivery handling in different ways. These tweaks aim to make the delivery process easier and faster.

If you are also an e-store owner looking to strengthen your delivery strategy, here are the top delivery trends to keep an eye on.

1. Same Day + Next Day Delivery

Although not completely new, same-day + next-day delivery has become an even more pressing trend now. More people have turned to online shopping and expect delivery on the same day or within 2 days of order placement.

With e-commerce giants like Amazon, eBay, Walmart, etc., taking the lead, different small e-store owners are looking for the possibility of urban warehousing. The closer the fulfillment center is to the customer, the lower the delivery time will be. By building small warehouses within city limits, business owners can easily deliver products to people in the cities and on the outskirts. It also can help them save on investment in shipment charges as the distance between your fulfillment center and customers decreases.

2. Real-Time Package Tracking

Though the live tracking of products has always been important for e-stores, its demand has surged even more after Covid-19. Customers look forward to getting real-time updates about the products that they’ve ordered. The more accurate the real-time package-tracking is, the better the customer’s shopping experience will be. In the years to come ahead, providing last-mile tracking will no longer be an option but necessary.

3. Zero-Contact Delivery

With the fear of contacting COVID-19, people have started looking at the formalities to complete while receiving a package differently. Most of them try to avoid any contact with the delivery-person or any paper or device they hand out to sign on.

Instead, they prefer a fully contactless delivery. Big e-retail giants have already adopted this trend, and small e-retailers are following suit. Zero-contact delivery is going to be a popular trend for several years to come.

4. 3rd Party Logistics

Third-party logistics (3PLs) is becoming increasingly popular after Covid-19. Uber drivers, Amazon delivery services, etc., are now in high demand as they are easy to afford to manage inventories and carry packages. Outsourcing deliveries to a third-party logistics company can help a business reduce delivery expenses and focus more on core operations.

The demand for third-party shipping services is going to skyrocket further in the upcoming years. UPS, DHL, Australia Post, FedEx, etc., are some popular names in the list of third-party logistics companies.

5. More Control over Deliveries to Customers

Giving the reins in the hands of your customers is becoming increasingly necessary. Earlier, customers were not so particular about the delivery dates. However, over the past two or three years – and especially since the pandemic’s onset, customers’ preferences have changed. They want more control over their delivery in their hands.

That is why the freedom to pick a suitable delivery date and delivery time is in high demand. To enhance their shopping experience, customers also want to put in delivery comments if they have particular preferences.

So, if you also want to keep your customers engaged, you should offer the freedom to select a delivery date and time.

If you are looking to allow customers to choose delivery dates and timings, our Magento 2 Delivery Date extension can be the right fit for you. It is a ready-to-integrate and cutting-edge delivery date scheduler extension.

It lets you provide the freedom to choose a suitable delivery date and Magento 2 delivery time to customers. Customers can also write delivery comments and view a complete break-up of delivery charges that ensure transparency. You can display non-working days and holidays and even time-slots to customers to avoid any delivery complaints.

We have upgraded Magento 2 Delivery Date extension with more next-gen features in our ongoing efforts to enhance our clients’ experience.

Here are the latest features for you.

Delivery Date Selection based on Shipping Methods

As an admin, you can enable or disable delivery date selection for your customers based on the shipping methods they pick. You can also disable delivery date selection on the products with zero shipping fee.

Set Global or Product-Wise Order Processing Time

With Magento 2 Delivery Date extension, you can configure a store-level order processing time applicable on all the products from your store backend. You can configure the order processing time for individual products depending on your delivery arrangements if you want. Accordingly, you can display the available delivery dates to select for your customers.

Additional Delivery Charges

With Magento 2 Delivery Date you can easily configure the additional delivery charges for certain situations. For example, you can set charges higher than average for same-day delivery or delivery on certain days like Christmas, New Year, etc.

Over to You

The Covid-19 pandemic has forced e-store owners to innovate their delivery strategy. If you haven’t revamped it yet, now is the time! Upgrade your e-store with the latest delivery trends and win the customers’ trust and loyalty.

Want us to help you with that? Integrate our Magento 2 Delivery Date Scheduler extension and make your store future-ready.

To integrate it or know more about it, you can get in touch with us at sales@appjetty.com.

Original Blog:  https://www.appjetty.com/blog/delivery-trends-zero-2021-and-ahead/

How to Convert a Magento Online Store to Mobile App

So, you have started your Magento 2 store. That's great! You could reach a wide audience and create global awareness of your product. However, having an eCommerce website is not enough. In a mobile-oriented world, your goal should be to take your business to your customers' pocket. Yes, I mean by a mobile app. A Magento 2 mobile app will help you provide your customers with a personalized experience. 

 

According to the reports, by 2021, the mobile apps market will grow to $98.3 billion. Want to be a part of this market share? If yes, you must go for a mobile app Magento 2 specific. If no, well, you're at a loss then.

 

However, developing an app won't be easy. You can use the app builder, but still, you would require some professional help. So, here are some tips that will help you convert your e-store to a mobile app. 

 

  • Mull Over the Ways

There are two ways to build your Magento 2 mobile app. One is to hire a development team and develop your app from scratch. While doing so, you'll have to explain your objectives, purposes, requirements, check the designs, be in constant touch with the team, test the app, etc.

 

The second option is to opt for an app builder. There are many readily available extensions, such as Magento 2 app builder that helps customers launch their eCommerce app in no time. These builders are designed to automatically extract your store data and convert it into an app.

 

The best thing is you can even customize it. If you feel like the features are unsatisfactory, you can customize the extension according to your requirements. 

 

Therefore, depending on your requirements, choose whether you would go for custom development or use the readily available mobile app Magento 2 extension.  

 

  • Build User Interface

After choosing the development method, you need to design your mobile app. Just replicating your website in an app is not enough. You need to think about responsiveness, screen size, how the interface looks, etc. 

 

Moreover, there might be a lot of elements on your website, but on a small screen, you need to be organized and keep the space decluttered. So think about it and remove unnecessary options from the screen.

 

Also, make sure that the navigation pages on your mobile app are less than the website. Customers don't like scrolling too much. For them, a mobile app means a direct solution to the problem. 

 

Therefore, your app navigation should be simple, and smooth. Add all the categories and sub-categories on the top.

 

  • Work on the Checkout Process

Do not make your checkout process lengthy. Customers get sick of lengthy questions, registration, and detailed descriptions before the final purchase. If they find that in order to purchase a product, they have to navigate 3-4 pages, they are likely to abandon the product. 

 

So, keep your checkout process simple. Use an alternative approach to extract information. Ask users to log in from their Google or social media accounts. This way, they can check out in one go, and you can collect the information.

 

Also, offer your users with features to save their details for future purposes. By doing so, you can make the purchase quickly in a few steps. 

 

If you don't want to increase your cart abandonment rate, ensure that you have a streamlined checkout process.

 

Last but not Least

Check the structure of your Magento 2 mobile app. Make sure it's streamlined and secure. 

 

And finally, partner with a Magento 2 development company. You can even go for a readily available extension and develop your app on your own.

 

____________________________________________________________________________________


Summary

This article provides you with tips to convert your Magento e-store to a Magento 2 mobile app. Keep reading!

 

Flutter App Development: Basics and Benefits

 

According to Statista’s survey from last year, 42% of software developers surveyed chose ReactJS as their preferable cross-platform mobile framework for app development. The noteworthy point is that this share of respondents stayed the same for 2019 and 2020.

However, even more interesting is the difference in the percentage of developers who chose Flutter. It jumped by 9% to reach 39% in 2020 from 30% in 2019.

If you are new to the app development industry and don’t know about Flutter, you are at the right place. You’ll learn about Flutter, its advantages, and how to create a Magento 2 Flutter App in this post.

What is Flutter?

According to Flutter’s official site, “Flutter is Google’s UI toolkit for building beautiful, natively compiled applications for mobile, web, and desktop from a single codebase.”

In other words, it is a free and open-source mobile user interface framework that Google created and released in May 2017. It helps you create a native mobile application with just a single code.

It refers to two things:

  • An SDK (Software Development Kit) is a collection of tools to help you develop applications. You can compile your code natively using these tools to develop apps in both iOS and Android systems.
  • A Framework is a library collection of reusable UI elements, including buttons, text inputs, sliders, etc., that you can personalize as per your needs.

Flutter requires you to use Dart – Google’s programming language to develop an app using it.

Benefits of Using Flutter

Over 2 million developers have already used Flutter as of spring last year and still counting. There are several advantages of using Flutter to develop a Magento 2 Flutter App.

Uniform UI and Business Logic across All Platforms

In general, all cross-platform frameworks provide a way to share codebase between platforms. On the other hand, Flutter allows the exchange of both UI code and UI itself between platforms.

Unlike other cross-platform frameworks, Flutter doesn’t require any platform-specific UI components to render the UI. Instead, it needs to show the application UI only a canvas to draw onto. This helps maintain consistency across different platforms without much hassle.

Also, sharing the UI and business logic helps save time and effort for the developer.

Reduced Coding Time – Faster Development

Flutter has the “hot reload” feature. This feature helps you quickly review the changes you apply without losing the current app state. You can easily experiment and build UIs, add features, test them, and fix bugs.

Thus, it helps reduce the overall app development time and enhances the app development process’s speed.

Besides, Flutter provides an extensive range of ready-to-use customizable widgets, making app development faster and simpler.

Native App Performance

Instead of relying on any intermediate code representations or interpretation, you can build a Magento 2 Flutter app directly into the machine code. It helps eliminate the performance bugs of the interpretation process. It enables you to compile your application more efficiently and faster.

Further, Flutter also lets you use existing Java, Objective-C, Swift code to access native features on iOS and Android. This is the reason that the performance of a Flutter app closely resembles that of a native app.

Expressive and Beautiful UIs

To make an app’s look and interface expressive and engaging, widgets should be attractive. They should also be flexible, structural, interactive, and customizable. Flutter has a rich collection of widgets that you can use to create flexible and expressive designs.

Increased speed of time-to-market

Time to market (also called TTM or time-to-market) is the period between the conception of a new idea and its release in the marketplace. You can also call it the time a team takes to develop an idea, build a product, and sell it in the market.

Coming to Flutter development, it is easier and quicker in comparison to other cross-platform frameworks. In fact, the person-hours you need to develop a Magento 2 Flutter app is around half of the person-hours you need for a native app. The reason is that you don’t need to develop the same app separately for Android and iOS. This is because Flutter doesn’t require you to have any platform-specific code to add any desired visuals in your app. You can implement any 2D-based UI without any need to interact with a native app counterpart.

Ideal for MVP

Flutter is an ideal choice for start-ups who want to develop MVPs (Minimum Viable Products) to show to the investors. As a Flutter mobile app looks and behaves natively on Android and iOS, it gives the investors a clear idea about your MVP. It helps expedite the process of attracting investments from potential investors.

Support for Complex Animated UI

Flutter provides the ability to customize virtually everything on the screen irrespective of the complexity involved. Though it is possible to customize UI on native platforms, it is comparatively time-consuming. On the other hand, Flutter makes the process of UI customization highly flexible and versatile. This helps perform shared element transitions, shape/shadow/color customizations, and other processes without straining yourself.

We can help you deploy a Flutter app!

Large Support Community

Flutter Developer Community can help answer all your questions and stay abreast of every new and exciting development in Flutter. You can interact with other developers, take help, and learn more through Stack Overflow, Gitter, Meetup, Flutter Community Slack, r/Flutterdev on Reddit, and other platforms. This helps make your app development learning fun and easy.

Over to You

Flutter can be an ideal pick for newbies and startups to develop an app due to ease of coding and flexibility.

We can help you build a cross-platform Magento 2 Flutter app from scratch. Our app development team has vast hands-on experience who can understand your business requirements and develop your e-commerce app accordingly. You can also avail of continuous support for app development from our team.

Original Blog: https://www.appjetty.com/blog/flutter-app-development-basics-benefits/

Your Guide to Taking Your Business Global

Been a few years into your business with everything going good in your domestic market?

The next step you must be thinking of could be something like expanding your scope of products/services. Or it could be acquiring some small competitors in your industry and enhancing your brand outreach further.

Or it could be something even bigger – Stepping into the international market, going global!

While all these steps have their own challenges, going global can be a bit more challenging.

There is a lot more than meets the eye that goes into going global.

In this post, we are going to walk you through the steps to successfully take your business global.

Conduct Research – Test the Waters

Every country has its own trade norms and policies different from the others’. So, never presume that your new target market will have everything the same way your domestic market has.

Dig deeper to analyze the target market, trade rules, tax policies, etc., and proceed accordingly.

For instance, according to the World Bank’s Ease of Doing Business Index 2020, France and Singapore are on top. On the other hand, towards the bottom are countries like Eritrea, Somalia, Lichtenstein, etc.

It means the overall trade environment in France and Singapore is the most conducive. And that in the bottom-lying countries like Somalia is the least conducive.

So, consider this factor of ease of doing business before you target a new international market.

Analyze the Target Market

Every country has different consumer habits and product preferences. Therefore, always consider the market size and opportunity. Analyze the local competitors there and the products they sell.

Also, understand that you may have to keep your product prices higher than local competitors’. So, think of how you can capture your target leads and sales at a higher price. Find out if there is any gap in the market that you can fill with your product(s).

You can make changes in your products to cater to the target consumers’ preferences. You can also hire a local person who knows the market in and out and can help you hit the right chord with customers.

Take due care of the cultural sensitivities of your target market while doing business. Make sure that you don’t hurt the cultural sentiments of the local customers through products or communication.

Consider the example of Parker Pen. When Parker Pen launched a marketing ad in Mexico, they meant to convey – It won’t leak in your pocket and embarrass you.

However, the company mistakenly chose to use the word “embarazara” (to impregnate) to replace the word “embarrass”. The literal meaning of the ad became – It won’t leak in your pocket and impregnate you.

Later, they had to reassure Mexicans that the ad had nothing to do with impregnation. And no pen would “impregnate” them!

This is a good example to show how a lack of knowledge of the language and cultural intricacies can land you in hot water.

Develop a Business Plan – Operational and Financial

Develop a business plan that can help you penetrate your target market well.

Consider your target market’s economic, governmental, and environmental conditions. Accordingly, localize your business plan.

Set your short-term, mid-term, and long-term goals to measure your progress over time.

Employ a senior interim executive with deep domain expertise instead of employing executives from your parent company. It will help you hit the market and drive organizational readiness faster. In the meantime, you can focus on training your executives for the new target market. You can also hire the right senior management team later once the interim team lays the groundwork for you.

Consider the initial investment you’ll need to make and also the recurring expenses to keep the business running. Plan your budget in accordance with that.

Don’t Forget Logistics

Logistics is a factor you can’t overlook at all – especially when going global.

DHL, FedEx, RoyalMail, Australia Post, etc. are some popular international shipping service providers you can consider.

Vet all your options and pick the delivery partner that suits your needs the best.

For instance, Australia Post is a renowned shipping service provider in Australia. If your business is Australia-based and you want to take it global, you can consider Australia Post. It offers reliable and nominal delivery services for individuals, businesses, and enterprises.

Consider an Australia Post Shipping Extension to integrate to your e-store to avail Australia Post shipping services.

Our Magento 2 Australia Post Shipping Extension is a cutting-edge extension that can help you integrate and avail Australia Post shipping services. Using it, you can calculate live shipping rates both for standard and contract-based services. You can also enable or disable multiple shipping services and configure a default weight for shipping rate calculation.

Localize Your Marketing Campaign

The more you localize your marketing campaign, the higher your chances of success are. Localization begins with the product first. Localize it to make it ideal to market to your target market. Next comes the localization of your e-store.

If you have a site, you should localize that for your target market. Understand that localization of your e-retail site doesn’t mean only translation. Consider localizing your site to rank in search engines other than Google also.

For example, Yandex is a popular search engine in Russia. If you want to target Russia, your branding should match that. Your site language and keywords should be fit to rank in Yandex for the Russian market. Similarly, Baidu is the right search engine to penetrate the Chinese market.

To get help building a fail-safe SEO strategy with the right keywords, consider hiring a local SEO service provider. They can be your best guide to help plan your online and offline marketing strategy and bring you good results in a short span.

Final Thoughts

Expanding your business beyond boundaries can pose challenges. However, with the right strategy and approach, you can overcome them and drive success.

If you are also an e-store owner looking for a shipping extension, our Magento 2 Australia Post Shipping Extension can be the right fit for you.

Original Blog: https://www.appjetty.com/blog/your-guide-to-taking-your-business-global/

E-Commerce Delivery Solutions to Strengthen Delivery Strategy

Have you ever decided to not buy anything from a brand due to a poor delivery experience? Or have you ever opted out of an online purchase due to high delivery charges? If you never have, it’s exceptional. And if you have, you aren’t alone.

Long delivery periods, late deliveries, high delivery charges, and lack of choice of ecommerce delivery options, top the list of online shoppers’ pain points.

If you are also an online store owner looking to eliminate the bottlenecks in deliveries, you are at the right place. This post is about the ecommerce delivery solutions or tips that can help create an infallible delivery strategy.

Importance of a Strong Delivery Strategy

A strong delivery strategy holds importance in numerous ways.

  • Brand Loyalty – Customers are spoiled for choice. If you can’t stay ahead of your competitors and ensure fast deliveries, your customers may drift away. Also, if you charge higher shipping costs, they won’t stay for long. Fast and nominal ecommerce delivery options will help boost your brand loyalty and repeat business.
  • Lower Cart Abandonment – If customers have to pay higher shipping charges or wait longer for deliveries, they may abandon the cart. Instead, using efficient ecommerce delivery solutions can help ensure fast and low-cost deliveries. This will eventually help take conversion rates high.
  • Enhanced Upselling – Flexible and efficient ecommerce delivery options to give customers more freedom to control delivery dates or timings can help. You can win their trust and pitch for sale of products other than what they are looking for.
  • Helps Stand Out – Offering faster and nominal ecommerce delivery options can help you stand out from your competitors. Over time, it can help expand your customer base and rule the market.
  • Enhanced Delivery Experience – More control over deliveries means a better delivery experience. Ecommerce delivery options like package rerouting, shipping address validation and correction, etc. can help enhance customers’ delivery experience.

A Peep into Fast-Changing Customers’ Expectations from Deliveries

E-commerce has been there for around two decades. Earlier, the business owner could be the decision-maker and pick the ecommerce delivery solutions that suited them more than the customers. Well, things are no longer the same.

The global e-retail giants like Amazon, eBay, Walmart have pushed the envelope of ecommerce. They have introduced customer-centric approaches and made ecommerce delivery options better and flexible.

There is one more big reason you can’t afford to ignore. The Covid-19 pandemic. Situations have started improving now with people going out for in-store shopping. But yes, the shopping habits of people won’t ever be the same as in the pre-Covid era. More people than earlier have embraced online shopping and will continue to do so.

In fact, eMarketer forecasted an increase by 32.4% in ecommerce sales in 2020 and a fall by 3.2% in brick-and-mortar sales.

National Retail Federation, the world’s largest retail trade organization, recently conducted a survey on customers’ shopping preferences.

Here are the insights into surveyed customers’ preferences.

  • 97% opted out of the final purchase as shopping wasn’t convenient to them.
  • 83% state that convenience matters more to them now than 5 years ago.
  • 52% say that convenience while shopping influences half or more of their purchases.
  • 38% of online shoppers want shopping experience to be convenient at the very beginning in the research phase, 20% right before check-out, 18% at check-out, and the rest 23% post-purchase.

In yet another survey by NRF two years ago, (one of those years was when the pandemic affected everything) 65% online shoppers surveyed said that they search for free-shipping thresholds before even adding items to their carts. 39% want the two-day shipping to be free of cost, and 29% have opted out of a purchase because two-day shipping wasn’t free.

As evident from the stats, customer-centric solutions are the need of the hour.

If you analyze the stats more carefully, you can see that the delivery aspect has been crucial even before Covid. And with Covid-19, it has become even more crucial with 18% who want convenience at check-out.

This “convenience” spans every single aspect of delivery. Be it ecommerce delivery options, delivery charges, payment methods, or anything else; everything should be convenient. From a small online store owner to a big enterprise, nobody can survive without “customer-first” ecommerce delivery solutions.

Thus, a strong delivery strategy is a potential game-changer for the e-commerce industry today.

Ecommerce Delivery Solutions and Ideas to Boost Deliveries

1. Multiple Ecommerce Delivery Options

Offer your customers multiple shipping options including same-day, next-day, two-day, or standard shipping. This will give them a better control over their delivery charge and speed of the delivery.

2. Offer Free Shipping

If your budget allows, offer free shipping for a purchase exceeding a certain amount. For non-urgent purchases that your customers can wait longer, this tactic can help engage them. If you want, you can compensate your delivery charges by adjusting them somewhere in your selling prices.

3. Avail of Delivery Incentives

Utilize time and price delivery incentives to attract sales – especially during festivals. For instance, a time-sensitive incentive like “Order by New Year Eve to win a freebie” or a price-sensitive incentive like “Free shipping for purchases above $200” can drive conversions.

4. Display Delivery Dates

To ensure customers’ convenience, always display delivery timelines and prices on the checkout page. It will help them pick the most suitable shipping option according to the delivery period and price.

5. Share Tracking Info

Enabling your customers to track their packages is a sure-fire way to win their trust. There are a number of ecommerce delivery solutions or services that you can pick from to auto-send tracking info of packages. Real-time tracking of packages will enhance transparency and brand loyalty.

6. Adopt BOPIS – The Popular Hybrid

Over 90% of customers surveyed by NRF rated BOPIS as convenient. Buy-Online-Pick-In-Store blends the experience of online shopping and in-store shopping. If you have N number of physical stores, you can integrate in-store pickup using one of ecommerce delivery solutions for that.

Our AppJetty Magento 2 Store Locator Extension is also one such next-gen ecommerce delivery solution. It enables customers to pick up their products from a nearby store easily. It lets the admin configure N number of stores, provide curbside pickup option, display available stores on the product page, and allows selection of a preferred date and time slot.

7. Offer Zip Code Validation

Let your customers check for the product deliverability to their address before checkout by entering their zip codes. It will help prevent unwanted order cancellations later and maintain complete transparency.

Our Magento 2 Zip Code Validator is one of the next-gen ecommerce delivery solutions that enable customers to check for the deliverability of products to their addresses through zip codes. It lets you whitelist or blacklist zip codes to allow or restrict deliveries respectively to them. You can also customize the zip code check label and button, availability/unavailability messages to engage customers better.

8. Let the Customers Be in the Driver’s Seat

Allow your customers to take the reins of the delivery process. Give them the freedom to choose delivery date and time slot. This will make them feel more connected with more flexibility in scheduling their deliveries. As a result, they will look forward to returning to your store for repeat purchases. You can also display cut-off time to customers – the time beyond which any order won’t qualify as the order on a particular day. Besides, you can specify non-working days and time-slots for your customers to view and decide when to order.

Our Magento 2 Delivery Date extension is one of the feature-rich ecommerce delivery solutions that help customers choose a preferable delivery date and time slot. It helps configure same-day delivery and custom delivery options for special customers. You can also choose to display the scheduler on Product Page or Checkout Page.

9. Communicate More and Better

No matter how advanced ecommerce delivery solutions become, you still can’t ignore the importance of effective communication. If a delivery goes amiss despite all measures, be ready to accept and handle your customers’ complaints. Convey the reason for the delivery issue and the effort you are making to resolve the issue, politely. Let them know that you value them and that you are ready to take every step possible to not let the issue repeat.

Ready to Have a Strong Delivery Strategy in Place?

A strong delivery strategy is indispensable for an online business. With the right ecommerce delivery solutions and strategies, you can make your delivery strategy highly productive.

With 14 years of experience in tech integrations, we offer the most suitable ecommerce delivery solutions to suit your business requirements. You can also get the best advice from our industry experts on how to formulate a strong delivery strategy. Looking forward to hearing from you.

Original Blog: https://www.appjetty.com/blog/ecommerce-delivery-solutions-and-tips-enhance-delivery-strategy/

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